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About the role
Key responsibilities & impact- Own Product-Led Growth
- Own the activation funnel from first session through paid conversion.
- Instrument the PLG funnel in Amplitude and define key activation benchmarks.
- Run structured experiments to reduce friction and improve time-to-first-value.
- Partner with Sales and Customer Success on trial, conversion and expansion motions.
- Connect PLG initiatives directly to activation and conversion metrics.
- Own SEO & Organic Discovery
- Identify coverage gaps across Trellis’s large programmatic SEO footprint.
- Prioritize which case types, courts and court slugs should be expanded for indexing.
- Own canonical URL strategy and MCP/UTM attribution governance at scale.
- Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion.
- Track organic acquisition through in-product activation in Amplitude and GSC.
- Drive Roadmap, Delivery, and Reporting
- Maintain a clear, written roadmap for PLG and SEO initiatives.
- Write scoped product requirements that Engineering can execute without unnecessary back-and-forth.
- Run sprint priorities and unblock Engineering and Design independently.
- Proactively surface blockers, risks, and trade-offs to stakeholders.
- Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.
Requirements
What you’ll need- 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
- Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale.
- Proficiency with GSC and Amplitude, or a similar product analytics platform.
- Strong comfort working with Engineering on technical requirements and implementation trade-offs.
- Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up.
Benefits
Comp & perks- Meaningful equity
- Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
- 401k w/ full match up to state limit
- Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc
- Flexible vacation policy. You manage your own time
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product ManagementActivation Funnel OptimizationProgrammatic SEOExperimentationRoadmap DevelopmentProduct Requirements DocumentationData AnalysisIndexing InfrastructureCanonical URL StrategyAttribution Governance
Soft Skills
Async CommunicationCollaborationProblem-SolvingProactive Risk ManagementStakeholder Engagement