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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Product-Led Growth and SEO strategies, with a strong focus on activation funnels, technical SEO, and data-driven decision-making. Proficient in collaborating with cross-functional teams to drive product initiatives and optimize user acquisition metrics.
Highest-signal resume keywords
Product-Led Growth OwnershipTechnical SEO ExperienceAmplitude ProficiencyGSC ProficiencyStakeholder Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementActivation Funnel OptimizationProgrammatic SEOExperimentationRoadmap DevelopmentProduct Requirements DocumentationData AnalysisIndexing InfrastructureCanonical URL StrategyAttribution Governance
Soft Skills
Async CommunicationCollaborationProblem-SolvingProactive Risk ManagementStakeholder Engagement
Tools & Technologies
AmplitudeGoogle Search ConsoleSlack
Industry Keywords
Growth MetricsUser ActivationConversion OptimizationSEO FootprintCourt Taxonomy
About the role
Key responsibilities & impact- Own Product-Led Growth
- Own the activation funnel from first session through paid conversion.
- Instrument the PLG funnel in Amplitude and define key activation benchmarks.
- Run structured experiments to reduce friction and improve time-to-first-value.
- Partner with Sales and Customer Success on trial, conversion and expansion motions.
- Connect PLG initiatives directly to activation and conversion metrics.
- Own SEO & Organic Discovery
- Identify coverage gaps across Trellis’s large programmatic SEO footprint.
- Prioritize which case types, courts and court slugs should be expanded for indexing.
- Own canonical URL strategy and MCP/UTM attribution governance at scale.
- Partner with Engineering on schema, indexing infrastructure and court taxonomy expansion.
- Track organic acquisition through in-product activation in Amplitude and GSC.
- Drive Roadmap, Delivery, and Reporting
- Maintain a clear, written roadmap for PLG and SEO initiatives.
- Write scoped product requirements that Engineering can execute without unnecessary back-and-forth.
- Run sprint priorities and unblock Engineering and Design independently.
- Proactively surface blockers, risks, and trade-offs to stakeholders.
- Deliver a consistent weekly written update covering roadmap status, experiment results, key decisions and blockers.
Requirements
What you’ll need- 3–5 years of product management experience, ideally with hands-on PLG, growth, activation, or funnel ownership.
- Hands-on SEO experience, especially technical SEO or programmatic SEO at a meaningful scale.
- Proficiency with GSC and Amplitude, or a similar product analytics platform.
- Strong comfort working with Engineering on technical requirements and implementation trade-offs.
- Excellent async communication skills, including PRDs, roadmap updates, Slack communication, and stakeholder updates that do not require constant follow-up.
Benefits
Comp & perks- Meaningful equity
- Full Medical, dental, and vision coverage (for you and your family). ALL premiums covered!
- 401k w/ full match up to state limit
- Work from anywhere, but be willing to travel for sales meetings, leadership retreats, etc
- Flexible vacation policy. You manage your own time