Territory Manager

Trek Bicycle

Territory Manager responsible for growing Trek's market share through consultative sales and retailer partnerships. Collaborating with retailers to enhance product representation and drive long-term growth.

Posted 5/14/2026full-timeRemote • Minnesota • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and grow territory sales for Trek, Electra Bicycles, and Bontrager Accessories
Set sales objectives and manage forecasting, ordering, prospecting, and pipeline activity
Analyze dealer performance and implement strategies to improve sell-through, assortment, and profitability
Serve as a business consultant to retailers, making recommendations on merchandising, inventory, staffing, and Continuous Improvement initiatives
Appoint, develop, and support retail partners to maximize Trek’s market position
Build long-term, trust-based relationships through regular in-person visits
Deliver product knowledge and sales training to retailer teams
Ensure brand standards are met for product presentation and in-store experience
Identify, prospect, and onboard new retail partners to expand market coverage and grow distribution
Monitor competitive activity and local market trends
Represent Trek at retailer events, demos, and market activations
Provide exceptional customer service and consistently embody the Trek brand

Requirements

What you’ll need

3+ years of sales experience, ideally in a consultative, relationship-driven environment
Proven ability to influence, negotiate, and lead sales conversations with confidence
Strong relationship-building, communication, and presentation skills
Organized, self-motivated, and effective at follow-up and territory planning
Cycling industry experience preferred
Comfort with CRM systems and sales tools
Bonus: Working knowledge of Ascend POS
Bonus: Familiarity with the territory and local markets
Willingness to travel regularly, including occasional overnight travel and visits to Trek HQ in Wisconsin

Benefits

Comp & perks

Flexible and fun company culture
Competitive health care
PPO & HDHP medical plan options, Dental insurance, Vision insurance
Flexible Spending Accounts (FSA)
Free life insurance & optional term life insurance
Competitive vacation package
401(k) with match and Employee Stock Ownership Plans (ESOP)
12 weeks of maternity leave with 100% pay
Flexible holiday schedule – 10 company holidays
Tuition Reimbursement up to $15,000! (Undergraduate & Masters programs)
Employee discounts on all product
Deep partner retail discounts

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales forecastingpipeline managementmerchandisinginventory managementsales trainingconsultative sellingnegotiationrelationship managementterritory planningcustomer service

Soft Skills

communicationpresentationrelationship-buildingself-motivationorganizationinfluenceleadershipfollow-uptrust-buildingstrategic thinking