Head of Product Marketing

Treatwell

Head of Product Marketing driving growth using product marketing strategies for Treatwell's business. Leading a small team and collaborating across functions in a competitive marketplace.

Posted 7/10/2026full-timeLondon • 🇬🇧 United KingdomLeadWebsite

About the role

Key responsibilities & impact

Driving growth - using product marketing as a lever to accelerate acquisition, activation, and retention across Payments, Marketplace, and SaaS
Owning product marketing end-to-end from positioning, pricing and messaging through to coordination of in-market execution across 14 markets
Evangelising our products internally, building deep advocacy across the business and fully leveraging the Sales team as a core part of every GTM plan
Getting close to customers, joining sales calls, visiting salons, running interviews, and synthesising feedback into actionable insight
Diving deep into data to understand the market, customer needs, and competitive landscape
Partnering with Product to ensure what we build has a clear customer proposition and the product-led go to market strategy built in.
Collaborate closely with Marketing - we need a collaborative person who can create alignment across teams and functions with an entrepreneurial mindset.
Managing and developing a small team of PMMs - raising the bar on craft, coaching individuals, and creating a culture of high performance and continuous development

Requirements

What you’ll need

An experienced executor, confident leading from the front and defining best practice.
Have a track record of using product marketing to directly drive growth. You can point to the metrics
Have Experience in a two-sided marketplace, SaaS, or payments product. Ideally more than one
Comfortable sitting within a Product function while remaining an integral partner to Marketing and Commercial. You know how to bridge both worlds
Prefer being in the field over writing decks. You've done customer interviews, shadowed sales calls, and visited partner locations
Experienced working closely with Sales teams. Building enablement, running GTM alignment, and treating them as a key channel
Strong people leader who takes coaching and craft development seriously
Comfortable working across B2B and B2C contexts simultaneously
Experienced working across multiple markets and adapting messaging for local context
Fluent in English (additional European languages are a bonus, not a requirement)

Benefits

Comp & perks

28 working days holiday, plus local bank holidays
Monthly £/€40 Treatwell vouchers so you can treat yourself too
Mental health support through our partnership with Open-Up
Market-specific benefits that will be discussed in the interview process

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Product PositioningPricing StrategyMarket ExecutionData AnalysisGTM StrategySaaS ExperiencePayments Product ExperienceTwo-Sided Marketplace ExperienceB2B MarketingB2C Marketing

Soft Skills

CollaborationCoachingEntrepreneurial MindsetCommunicationAdvocacy