Senior Digital Marketing Manager

Travelex

Senior Digital Marketing Manager responsible for leading online performance marketing strategies for Travelex. Driving engagement and conversion through digital channels in the UK market.

Posted 8/1/2026full-timePeterborough • 🇬🇧 United KingdomSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital marketing strategies, focusing on SEO, PPC, CRM, and content to drive customer engagement and conversion. Proven ability to manage digital budgets and analyze performance metrics to optimize marketing efforts and achieve commercial growth.

Highest-signal resume keywords

Digital Marketing StrategySEO ManagementPPC Campaign ManagementData Analysis and InsightContent Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOPPCCRMDigital MarketingContent OptimizationData AnalysisPerformance MarketingCustomer Journey MappingBudget ManagementAcquisition Strategy

Soft Skills

CommunicationInfluencingCreative JudgementProactive ApproachCollaboration

Tools & Technologies

Google AnalyticsGoogle AdsMicrosoft AdsDV360StackAdaptMeta

Industry Keywords

E-commerceDigital Customer JourneyPerformance MarketingAffiliate MarketingCommercial Acumen

About the role

Key responsibilities & impact

Lead the UK online marketing agenda, turning business priorities into an integrated strategy that drives acquisition, engagement, conversion and sustainable growth across Travelex.co.uk and the Travelex app.
Set the direction for paid and organic activity across PPC, paid social, display, retargeting, SEO, CRM, affiliates, content and social media, ensuring plans are integrated and commercially focused.
Lead the UK website’s mobile-first transformation, partnering with Product and Marketing to improve customer journeys, conversion and digital performance.
Define the digital roadmap and promotional calendar, creating clear briefs and prioritising high-quality delivery across content, CRM, promotions and channels.
Develop a customer-led content strategy across website, search, CRM and social, using insight, creativity and responsible AI to drive engagement and conversion.
Own the UK SEO strategy, covering keyword research, technical SEO, content optimisation and organic growth.
Lead paid search, SEO and specialist agencies, setting clear objectives and holding partners accountable for KPIs, service and commercial outcomes.
Define and deliver a leading social media strategy that builds brand relevance, customer engagement and measurable growth.
Own the affiliate platform and partner strategy, growing existing relationships and securing new partners to deliver profitable growth.
Set the CRM strategy and annual contact plan across email and app, using insight, segmentation and testing to deliver relevant customer journeys.
Own digital budgets, forecasting and cost control, directing investment to maximise ROI, CPA and ROAS.
Support the commercial performance of Travelex.co.uk and the Travelex app, using data and customer insight to identify opportunities, manage risks and recommend action.
Set measurement frameworks and deliver clear performance reporting, turning complex data into actionable recommendations for stakeholders and senior leaders.
Partner with Pricing to develop effective promotions, securing Legal and Compliance approvals and meeting governance requirements.
Build influential relationships across Product, eCommerce, Pricing, Commercial, Legal, Compliance, Marketing and external partners to align priorities and drive delivery.
Track digital, e-commerce, customer and competitor trends, using a test-and-learn approach to evolve strategy and maintain competitive advantage.
Provide visible digital leadership, setting high standards and fostering a collaborative, accountable and performance-focused culture.

Requirements

What you’ll need

At least eight years’ performance or digital marketing experience, gained client-side or agency-side, with strong online and e-commerce exposure
Deep knowledge of the digital customer journey and key acquisition and retention channels, including SEO, paid search, paid social, display, affiliates and CRM.
Proven experience managing significant paid media budgets, optimising channel investment and improving commercial performance.
Highly analytical and solutions-focused, with strong numerical skills and commercial acumen; able to turn complex data into clear insight and action.
Confident using analytics, advertising and affiliate platforms, including Google Analytics, Google Ads, Microsoft Ads, DV360, StackAdapt and Meta.
Strong creative judgement and copywriting skills, with the ability to produce compelling, customer-focused communications.
A proactive, delivery-focused approach, with the resourcefulness to make things happen.
Commercially agile and comfortable working at pace, balancing speed, quality and fit-for-purpose delivery.
A test-and-learn mindset, using evidence and experimentation to improve customer and business outcomes.
Excellent communication and influencing skills, with the credibility to build relationships and align stakeholders at all levels.

Benefits

Comp & perks

Support and development in an innovative and inspiring environment
Customer centricity
Positive workplace culture