Sales Director – Small Commercial

Travelers

Sales Director leading Travelers’ insurance sales teams and agency relationships across assigned territories. Driving profitable growth through sales strategy, analytics, partnerships, and in-person field engagement.

Posted 8/5/2026full-timeOverland Park • Iowa, Kansas, Minnesota, Montana • 🇺🇸 United StatesLead💰 $139,400 - $230,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing sales strategies, managing high-value books of business, and leveraging data analytics to drive performance. Proven ability to lead teams, build relationships, and influence stakeholders within the insurance industry.

Highest-signal resume keywords

Sales Strategy DevelopmentLeadership and ManagementInsurance Marketing ExperienceData Analytics ProficiencyCertified Insurance Counselor (CIC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales PlanningPerformance Metrics ManagementAgency DiagnosticsAdvanced Data AnalysisAgency Appointment SkillsMarket Trend AnalysisProduct KnowledgeSales Target AchievementBusiness Strategy DevelopmentCustomer Satisfaction Management

Soft Skills

Influencing SkillsCommunication SkillsNegotiation SkillsRelationship BuildingOrganizational Skills

Tools & Technologies

Travelers' SystemsData Analytics PlatformsSales Performance ToolsAI Technologies

Certifications & Qualifications

Certified Insurance Counselor (CIC)

Industry Keywords

Insurance IndustryProperty & Casualty MarketplaceSales TargetsAgency RelationshipsDistribution Channels

About the role

Key responsibilities & impact

Lead a team of Sales Executives to achieve sales targets and operate within Travelers' Vision and Values
Coordinate sales planning and quarterly performance reviews
Foster high performance, continuous learning, and proactive initiative
Oversee advanced sales strategies to expand and manage the assigned territory and drive profitable growth
Develop business strategy, annual plans, and manage territorial performance using performance metrics
Conduct agency diagnostics, identify growth opportunities, facilitate strategic appointments, and nurture agency relationships
Manage point-of-sale success, sales plan effectiveness, and customer satisfaction
Oversee prospecting, onboarding, and performance goals for new agencies while providing training and support
Conduct in-person office visits to strengthen key partnerships
Influence agency partners through communication, negotiation, and leadership
Collaborate with Product, Underwriting, Operations, and other internal teams
Build partnerships to identify and initiate multiple product solutions at the account level
Monitor competitor products and market trends and provide competitive intelligence and distribution channel insights
Represent the territory at agency council meetings and support strategic broker relationships
Use Travelers' systems, platforms, data, and analytics to guide sales decisions and measure performance
Analyze markets, distribution channels, and product offerings to identify gaps and opportunities
Ensure the team leverages AI technologies to optimize processes, decision-making, and innovation
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in sales, marketing, business, or related field
Eight or more years of insurance marketing and sales or related experience
Experience managing and growing a high-value book of business
Experience developing and executing successful sales strategies
Experience conducting comprehensive agency diagnostics
Proficient use of advanced data and analytics
Four or more years of leadership and management experience
Certified Insurance Counselor (CIC) or willingness to pursue
Expert knowledge of Travelers products and the Property & Casualty marketplace
Exceptional influencing, communication, and negotiation skills
Ability to build and maintain relationships with diverse internal and external stakeholders
Advanced skills in agency appointment
Ability to define goals and priorities and energize others to meet them
Expert organizational skills for managing complex tasks and priorities
Goal-oriented focus on sales targets and business objectives
At least five years of professional sales experience within the insurance industry
At least two years of leadership and management experience
Must live in the managed territory
Ability to travel up to 50% of the time

Benefits

Comp & perks

Health insurance for employees and eligible family members from the first day of employment
Travelers matches 401(k) contributions dollar-for-dollar up to the first 5% of eligible pay, subject to an annual maximum
Paying it Forward Savings Program with annual 401(k) contributions tied to student loan payments
Pension Plan 100% funded by Travelers
Minimum of 20 days Paid Time Off annually
Nine paid company Holidays
Wellness program with tools, discounts, and resources
Free professional counseling services, health coaching, and other mental health resources
Matching Gift and Volunteer Rewards program
Equal opportunity employment
Diversity Networks and inclusion forums