Senior Manager, SEO, GEO

Travelers

Senior Manager, SEO & GEO defining and executing innovative search strategies for Simply Business. Leading cross-functional teams in driving SEO effectiveness and AI integration in marketing workflows.

Posted 7/9/2026full-timeBoston • Massachusetts • 🇺🇸 United StatesSenior💰 $114,700 - $189,200 per yearWebsite

About the role

Key responsibilities & impact

Evolve the framework and strategy for SEO, Generative Engine Optimization (GEO), and Large Language Models (LLM), aligning with our business and product goals and establishing a clear learning agenda.
Create and drive the SEO and GEO roadmap, managing prioritization, execution and optimization of performance oriented initiatives.
Conduct in-depth analysis on keyword, topic cluster, and entity to expand content authority and improve discoverability across search and AI ecosystems.
Pilot and scale the use of AI tools, vendor platforms, and automated workflows to streamline repetitive marketing tasks.
Run structured tests to analyze how content formats and technical configurations impact visibility across LLMs (ChatGPT, Gemini, Perplexity, etc.).
Partner directly with our agencies, vendors and internal teams to translate strategy into action and maintain dashboard systems that track traditional SEO rankings alongside brand sentiment and citation share.

Requirements

What you’ll need

10+ years of experience in SEO, with a proven track record of developing and executing successful, large-scale organic search strategies.
Demonstrated fluency in how Large Language Models search, retrieve data (Retrieval-Augmented Generation / RAG), and evaluate sources.
Experience building and testing tools utilizing LLM-powered orchestration or agent frameworks is highly preferred.
A deep understanding of modern web technologies and how search and AI bots crawl, index, and rank sites.
Proficiency with technical SEO, including JavaScript, HTML, CSS, and Schema Markup.
Strong analytical and quantitative skills with a proficiency in tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog and others.
Exceptional communication and presentation skills, with the ability to articulate complex technical concepts to non-technical stakeholders and leadership.
Experience in a senior or leadership role, with a proven ability to communicate strategy to different leaders, lead agency and vendor relationships, mentor team members, and drive collaboration across diverse business units.

Benefits

Comp & perks

Group plan for medical, dental, vision, and prescription drug coverage.
Short term disability, long term disability, and life insurance coverage.
Participation in the Company’s bonus program.
Participation in 401(k) plan with a 5% employer match.
Commuter benefits to help cut down on parking and public transit costs.
25 days of vacation time plus 10 sick days and 10 company holidays.
A genuine investment in your learning and development.
Regular team outings and volunteer opportunities.
An awesome office space.
A hybrid working model, giving our employees great choice and flexibility to work in a way that’s best for their particular job, their teams, and their lives.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEO Strategy DevelopmentGenerative Engine Optimization (GEO)Keyword AnalysisTechnical SEOJavaScriptHTMLCSSSchema MarkupData AnalysisContent Authority Expansion

Soft Skills

Exceptional Communication SkillsPresentation SkillsMentoringCollaboration