Travel + Leisure Co.

AI Analytics Specialist

Travel + Leisure Co.

full-time

Posted on:

Location Type: Remote

Location: Florida • United States

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Tech Stack

PythonSQL

About the role

  • Work under channel analysts to answer complex, cross‑channel questions using AI‑assisted analysis
  • Produce concise insight briefs and recommendations that inform daily spend, pacing, targeting, and creative decisions
  • Maintain a backlog of analyst requests and a knowledge base of resolved analyses and learned patterns
  • Define requirements and partner with IT to provision, secure, and monitor AI agents that support analytics (e.g., task runners, detectors, and triage bots)
  • Operate or coordinate: Web Audit Bots: crawl brand and marketplace sites to detect analytics/tagging breaks, page‑speed and UX defects, broken links, schema/metadata gaps, inventory mis‑flags, and other conversion barriers; open tickets with evidence and priority
  • Paid/Social Monitoring Bots: ingest campaign, creative, and auction signals to flag spend inefficiencies, audience saturation, frequency/creative fatigue, placement anomalies, and flighting conflicts; recommend reallocations by resort and by day, including OTA travel ads
  • Competitive Intelligence Bots: track competitor paid and social presence to surface positioning, offer cadence, share‑of‑voice shifts, and creative patterns; summarize implications and opportunities for our channels
  • Ensure agents adhere to data governance, privacy, and security standards; document SLAs, observability metrics (precision/recall), and escalation paths
  • Work under the guidance of the Digital Performance Analyst (dashboard owner) to ensure AI capabilities are incorporated, governed, and leveraged effectively within dashboards
  • Stream agent findings (alerts, anomalies, opportunities) into dashboard tiles, Teams posts, and digest emails for rapid action by analysts and stakeholders
  • Maintain model/agent documentation (inputs, thresholds, false‑positive handling) and align with IT and data governance to keep dashboards reliable, auditable, and scalable
  • Provide analysis that informs content structure and discoverability (SEO + LLM/AI surfaces), including schema coverage, topical depth, and intent alignment
  • Correlate content signals with conversion barriers identified by web audit bots; recommend fixes that improve path‑to‑booking
  • Continuously evaluate new analytics, media, and agent frameworks; pilot proofs‑of‑concept with IT and document ROI
  • Standardize reusable prompts, playbooks, and operating procedures so capabilities scale to new marketplaces and brands with minimal lift

Requirements

  • Bachelor’s degree in marketing Analytics, Data Science, Information Systems, or related field
  • Masters preferred
  • Analytics certifications preferred
  • Demonstrated ability to operate in a supporting capacity under channel analysts
  • Strong analytical storytelling; ability to translate signals into clear recommended actions
  • Familiarity with paid media, travel ads, social, SEO, and marketplace data structures
  • Understanding of data governance, model/agent observability, and incident management
  • Power BI (modeling, DAX), Excel (advanced), SQL (read/query) with Snowflake familiarity
  • GA4 and tagging/UTM governance; exposure to ad platforms and social analytics
  • Experience configuring/working with AI agents or automation frameworks (e.g., task schedulers, monitoring pipelines); Python a plus
  • 2+ years in data analytics/BI with exposure to paid media and web analytics; hospitality/travel/ecommerce preferred
  • Experience equivalent to the education requirement may be accepted in lieu of the education requirement
Benefits
  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsbusiness intelligenceSQLPower BIExcelPythonAI agentsautomation frameworksGA4SEO
Soft Skills
analytical storytellingcommunicationcollaborationproblem-solvingrecommendation developmentdata governance understandingincident managementdocumentationorganizational skillsadaptability
Certifications
analytics certifications