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Paid Social Manager
Travel ChapterPaid Social Manager at Travel Chapter managing paid social campaigns mainly on Meta platforms. Focusing on performance and collaboration with marketing teams to drive bookings.
About the role
Key responsibilities & impact- Owning paid social activity across a portfolio of brands, with a strong focus on Meta platforms
- Planning, building and optimising campaigns to promote regions, property types and key booking periods
- Managing budgets across multiple campaigns, ensuring spend is aligned to performance and commercial targets
- Continuously analysing performance, identifying trends and using insights to improve results
- Developing and testing new ideas, audiences and creative approaches to drive growth
- Supporting the integration of paid and organic social activity to improve overall effectiveness
- Working closely with Brand and Customer Marketing teams to activate wider campaigns across social
- Partnering with Regional Brand Managers to support campaign delivery and boost key content
- Contributing to activity across channels such as Pinterest and TikTok as we continue to evolve our social mix
- Sharing best practice, insights and recommendations across the marketing team
- Keeping up to date with platform developments, trends and competitor activity
Requirements
What you’ll need- Strong experience running paid social campaigns, particularly within Meta Ads Manager
- Experience managing budgets across multiple campaigns and brands
- A performance-driven mindset, with a focus on driving bookings and improving conversion
- Highly analytical, confident using data to inform decisions and optimise campaigns
- Experience working in a fast-paced environment, either in-house or agency-side
- Ideally experience within travel, tourism or a similar experience-led industry
- Strong attention to detail and ability to manage multiple priorities
- Confident working collaboratively with different teams and stakeholders
- A proactive, curious approach – someone who enjoys testing, learning and improving
- Ability to write engaging, on-brand copy.
Benefits
Comp & perks- Flexible working arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social campaignsMeta Ads Managercampaign planningcampaign optimizationbudget managementdata analysisperformance metricsaudience targetingcopywriting
Soft Skills
analytical mindsetattention to detailcollaborationproactive approachcuriositytime managementcommunication