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Paid Social Manager
Travel Chapter. Owning paid social activity across a portfolio of brands, with a strong focus on Meta platforms .
About the role
Key responsibilities & impact- Owning paid social activity across a portfolio of brands, with a strong focus on Meta platforms
- Planning, building and optimising campaigns to promote regions, property types and key booking periods
- Managing budgets across multiple campaigns, ensuring spend is aligned to performance and commercial targets
- Continuously analysing performance, identifying trends and using insights to improve results
- Developing and testing new ideas, audiences and creative approaches to drive growth
- Supporting the integration of paid and organic social activity to improve overall effectiveness
- Working closely with Brand and Customer Marketing teams to activate wider campaigns across social
- Partnering with Regional Brand Managers to support campaign delivery and boost key content
- Contributing to activity across channels such as Pinterest and TikTok as we continue to evolve our social mix
- Sharing best practice, insights and recommendations across the marketing team
- Keeping up to date with platform developments, trends and competitor activity
Requirements
What you’ll need- Strong experience running paid social campaigns, particularly within Meta Ads Manager
- Experience managing budgets across multiple campaigns and brands
- A performance-driven mindset, with a focus on driving bookings and improving conversion
- Highly analytical, confident using data to inform decisions and optimise campaigns
- Experience working in a fast-paced environment, either in-house or agency-side
- Ideally experience within travel, tourism or a similar experience-led industry
- Strong attention to detail and ability to manage multiple priorities
- Confident working collaboratively with different teams and stakeholders
- A proactive, curious approach – someone who enjoys testing, learning and improving
- Ability to write engaging, on-brand copy.
Benefits
Comp & perks- Flexible working arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid social campaignsMeta Ads Managercampaign planningcampaign optimizationbudget managementdata analysisperformance metricsaudience targetingcopywriting
Soft Skills
analytical mindsetattention to detailcollaborationproactive approachcuriositytime managementcommunication