TransUnion

Senior Consultant, Eloqua Marketing Automation

TransUnion

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • India

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Senior

Tech Stack

CloudOracle

About the role

  • Design, build, test, and deploy automated marketing campaigns in Eloqua, including lead nurturing emails, triggered communications, and data workflows.
  • Partner with campaign managers and regional marketing teams to support B2B lead generation programs, ABM initiatives, and lifecycle marketing efforts.
  • Maintain and optimize marketing automation processes, ensuring consistent data quality, compliance (e.g., GDPR, CCPA), and performance tracking.
  • Manage Eloqua assets such as emails, landing pages, forms, and segments, ensuring they follow brand guidelines and best practices.
  • Understand, maintain, and augment Eloqua CDOs for a variety of relationship management marketing technology (Salesforce, Demandbase, Pathfactory, Cvent, Jifflenow), ensuring seamless data flow and campaign attribution.
  • Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
  • Conduct A/B testing to continuously improve email performance, engagement, and conversions.
  • Stay current on Eloqua capabilities, marketing automation trends, and best practices to drive innovation and efficiency.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5+ years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
  • Strong understanding of lead lifecycle management, segmentation, campaign design, and marketing attribution.
  • Experience working with Salesforce or other CRM platforms.
  • Knowledge of HTML/CSS for email and landing page customization.
  • Familiarity with data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards.
  • Analytical mindset with strong problem-solving skills and attention to detail.
  • Eloqua certification is preferred.
Benefits
  • Health insurance
  • Paid time off
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
EloquaHTMLCSSA/B testingdata workflowslead nurturingcampaign designsegmentationmarketing attributiondata quality
Soft skills
analytical mindsetproblem-solvingattention to detail
Certifications
Eloqua certification