Marketing Domain Expert – Subject Matter Expert

TransPerfect

Marketing Domain Expert guiding Generative AI and analytics for business-relevant marketing insights. Evaluate workflows and data in marketing strategy and analytics.

Posted 7/18/2026contractRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and optimizing marketing workflows, evaluating AI systems, and assessing marketing capabilities. Proficient in data curation and providing actionable feedback to enhance marketing strategies and AI model performance.

Highest-signal resume keywords

Brand StrategyMarketing AnalyticsDigital MarketingAI-Driven ToolsConsumer Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Attribution ModelingCampaign PlanningSegmentationMedia Mix OptimizationCreative IdeationMarket AnalysisContent MarketingData AnnotationPerformance MarketingProduct Marketing

Soft Skills

Analytical ThinkingStrategic ThinkingCommunication SkillsAttention to DetailOrganizational Skills

Tools & Technologies

AI AlgorithmsLLM Evaluation FrameworksMarketing Analytics ToolsFinancial Analysis Tools

Industry Keywords

Marketing CommunicationsGo-to-Market StrategyAdvertisingPR ManagementCrisis Communication

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management.
Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization.
Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.
Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models.
Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability.

Requirements

What you’ll need

5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising.
Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and “golden response” development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision‑making.
Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps.
Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks.
Excellent communication skills In English to articulate marketing concepts to technical and non-technical audiences.
High attention to detail, strong organizational skills, and a deep understanding of marketing best practices.

Benefits

Comp & perks

Engagement Model: Freelancer / Independent Contractor