Marketing Domain Expert, SME

TransPerfect

Marketing Domain Expert guiding Generative AI and analytics for business-relevant marketing insights. Supporting marketing strategies through workflows, evaluations, and performance assessments.

Posted 7/8/2026contractRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Workflow Definition: Define core marketing workflows such as campaign planning, segmentation, attribution modeling, media mix optimization, product positioning, and brand management.
Evaluation Creation: Develop realistic test cases and evaluation metrics to measure how effectively AI systems perform tasks like creative ideation, market analysis, customer segmentation, and message optimization.
Capability Assessment: Assess the model’s performance across marketing functions including consumer insights, content marketing, brand strategy, marketing analytics, and PR/crisis communication management.
Data Curation & Annotation: Identify, refine, and label high-quality marketing data (e.g., ad copy, campaign results, brand assets) for training and improving AI models.
Feedback & Iteration: Review AI outputs, provide structured feedback, and recommend improvements to enhance the model’s marketing reasoning, accuracy, and real-world applicability.

Requirements

What you’ll need

5+ years of professional experience in one or more of the following areas: Brand Strategy / Marketing Communications, Digital Marketing / Performance Marketing, Marketing Analytics / Attribution / Media Mix Modeling, Product Marketing or Go-to-Market Strategy, Market Research / Consumer Insights, Advertising.
Hands-on experience in at least one of the following: prompt engineering or refinement of AI algorithms, rubric and “golden response” development, LLM evaluation/quality frameworks, or AI-driven tools financial analysis and decision‑making.
Proven ability to translate complex marketing concepts (e.g., attribution modeling, consumer psychology, pricing strategy) into structured frameworks and measurable steps.
Strong analytical and strategic thinking skills; comfortable working with both creative and data-driven marketing tasks.
Excellent communication skills in English to articulate marketing concepts to technical and non-technical audiences.
High attention to detail, strong organizational skills, and a deep understanding of marketing best practices.

Benefits

Comp & perks

Successful completion a role-specific written assessment
Background check

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Attribution ModelingCampaign PlanningSegmentationMedia Mix OptimizationCreative IdeationMarket AnalysisContent MarketingData AnnotationPerformance MarketingGo-to-Market Strategy

Soft Skills

Analytical ThinkingStrategic ThinkingCommunication SkillsAttention to DetailOrganizational Skills