TransPerfect

Subject Matter Expert, Marketing – Arabic Speaker

TransPerfect

contract

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

Tech Stack

Cloud

About the role

  • Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic.
  • Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments).
  • Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies).
  • Map end-to-end marketing workflows into structured, AI-friendly formats.
  • Identify key decision points, metrics, and dependencies in marketing processes.
  • Evaluate AI outputs for relevance, creativity, tone, and brand compliance.
  • Deliver structured feedback and define evaluation criteria to improve model performance.
  • Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations.

Requirements

  • Advance skills in Arabic language.
  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
  • 7–12 years of hands-on experience in marketing, with exposure to:
  • Campaign strategy and execution (digital, social, performance, and/or brand marketing).
  • Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.).
  • Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.).
  • Customer segmentation, journey mapping, and content strategy.
  • Media planning, A/B testing, and ROI optimization.
  • Proven ability to translate real-world marketing problems into structured data or process documentation.
  • Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams.
  • Experience collaborating cross-functionally with data science, product, or engineering teams.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign strategyA/B testingcustomer segmentationjourney mappingcontent strategymedia planningROI optimizationanalytics workflowsmarketing automationdata documentation
Soft Skills
communication skillscollaborationdocumentation skillsproblem-solvingfeedback deliveryevaluation criteria definitioncross-functional teamworkdomain expertisecreativitystructured thinking