TransPerfect

Subject Matter Expert – Marketing, Chinese Speaker

TransPerfect

contract

Posted on:

Location Type: Remote

Location: United States

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Job Level

SeniorLead

Tech Stack

Cloud

About the role

  • Provide marketing domain expertise for AI training, ensuring understanding of terminology, workflows, and logic
  • Curate, label, and validate marketing datasets (ad copy, KPIs, customer segments)
  • Design realistic marketing scenarios (e.g., campaigns, A/B testing, multichannel strategies)
  • Map end-to-end marketing workflows into structured, AI-friendly formats
  • Identify key decision points, metrics, and dependencies in marketing processes
  • Evaluate AI outputs for relevance, creativity, tone, and brand compliance
  • Deliver structured feedback and define evaluation criteria to improve model performance
  • Collaborate with product and ML teams to develop AI-driven marketing solutions and innovations

Requirements

  • Advance skills in Chinese language.
  • Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field.
  • 7–12 years of hands-on experience in marketing, with exposure to:
  • Campaign strategy and execution (digital, social, performance, and/or brand marketing)
  • Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
  • Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
  • Customer segmentation, journey mapping, and content strategy
  • Media planning, A/B testing, and ROI optimization.
  • Proven ability to translate real-world marketing problems into structured data or process documentation.
  • Excellent communication and documentation skills—able to articulate domain logic clearly to technical teams.
  • Experience collaborating cross-functionally with data science, product, or engineering teams.
Benefits
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing domain expertisecampaign strategyA/B testingcustomer segmentationjourney mappingcontent strategymedia planningROI optimizationanalytics workflowsstructured data documentation
Soft Skills
communication skillsdocumentation skillscollaborationarticulation of domain logic
Certifications
Bachelor’s degree in MarketingMaster’s degree in MarketingBachelor’s degree in BusinessMaster’s degree in BusinessBachelor’s degree in CommunicationsMaster’s degree in Communications