TransPerfect

Paid Media Manager

TransPerfect

part-time

Posted on:

Location Type: Remote

Location: Texas • United States

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About the role

  • Develop and implement data-driven paid media strategies tailored to client goals, focusing on maximizing ROAS across various platforms.
  • Working with a mix of internal & external team members, oversee the execution, optimization, and performance analysis of paid media campaigns, ensuring alignment with client objectives and industry best practices.
  • Serve as a strategic advisor to global clients, providing insights and recommendations to enhance their digital marketing efforts.
  • Work closely with Paid Social and SEO teams to create integrated marketing strategies that leverage synergies across channels.
  • Monitor and analyze campaign performance metrics, with a heavy focus on generating actionable insights & recommendations to inform strategy adjustments and presenting to stakeholders.
  • Stay abreast of industry trends, emerging technologies, and competitive landscapes to inform and enhance paid media strategies.

Requirements

  • Minimum of 4+ years in paid search & paid social strategy and execution, preferably within an international digital marketing agency or similar fast-paced organization.
  • Proficiency in platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and analytics tools like Google Analytics.
  • Strong ability to manipulate & interpret data, identify trends, and make data-driven decisions to optimize campaign performance.
  • Excellent verbal and written communication skills, with the ability to present complex information clearly to clients and internal teams.
  • Proven experience working in cross-functional teams, with a collaborative approach to achieving shared goals.
  • Fluency in English; a second language is highly desirable.
  • Familiarity with the use of generative AI tools for ad copy creation is a plus.
  • Google Ads and Facebook Blueprint certifications are highly desirable.
  • Bachelor’s degree in Marketing, Business, Communications, or a related field.
  • Experience working with international clients and an understanding of global market dynamics, with flexibility to support U.S. and EU time zones.
  • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
  • A proactive approach to identifying new opportunities and innovative solutions in paid media.
Benefits
  • Competitive salary
  • Flexible work hours
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid search strategypaid social strategydata analysiscampaign optimizationperformance analysisdata-driven decision makingad copy creationtrend identificationdigital marketing strategycross-functional collaboration
Soft Skills
communication skillspresentation skillscollaborative approachproactive problem solvingability to manage multiple projectsadaptabilitystrategic advisinginsight generationclient relationship managementflexibility
Certifications
Google Ads certificationFacebook Blueprint certificationBachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in Communications