Life Sciences Marketing Lead – Audience Engagement
TransPerfect
full-time
Posted on:
Location Type: Hybrid
Location: Cape Town • South Africa
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Job Level
About the role
- Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs.
- Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption.
- Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights.
- Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences.
- Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts.
- Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes.
- Partner with product, sales, and customer success teams to surface stories and insights that educate and convert.
- Own Life Sciences social media strategy across LinkedIn and industry platforms—driving thought leadership, community conversation, and brand visibility.
- Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives.
- Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage.
Requirements
- 5+ years in product marketing, audience engagement, content marketing, or demand generation—preferably in SaaS, translation/localization, or B2B professional services.
- Proven experience hosting and producing webinars, virtual events, or podcasts with measurable business impact.
- Exceptional writing and storytelling skills—you can take complex topics and make them accessible, engaging, and actionable.
- Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences.
- Analytical mindset: you use data to refine strategies, optimize campaigns, and prove ROI.
- Experience working cross-functionally with SMEs, product teams, and sales to develop educational content.
- Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar).
Benefits
- Creative autonomy: You'll have the freedom to experiment, test new formats, and build programs from the ground up.
- Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciences—a high-growth, high-stakes sector.
- Cross-functional collaboration: You'll work closely with some of the smartest people in language services, regulatory, and clinical operations.
- Global scope: You're building engagement strategies for a global audience across multiple markets and languages.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
audience engagementcontent marketingdemand generationwebinar productionstorytellingdata analysiscampaign optimizationemail marketingcontent syndicationmultilingual medical communications
Soft Skills
writingcommunicationcollaborationcoachingcreativityanalytical mindsetleadershipcommunity managementstrategic thinkingadaptability