Transact Campus

Growth Marketing Manager, Campus ID

Transact Campus

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

SeniorLead

About the role

  • Own and execute the growth marketing strategy for Campus ID and Commerce—driving demand generation, pipeline acceleration, and customer expansion through integrated, multi-channel, data-driven campaigns.
  • Lead strategic ABM programs by defining ICPs, tiered account segments, target lists, and coordinated plays that engage complex Higher Ed buying groups across technology, finance, and auxiliary leadership.
  • Design and orchestrate full-funnel campaigns across email, digital, paid media, content, webinars, direct mail, and field programs to support both new logo acquisition and existing account expansion.
  • Leverage HubSpot as the ABM command center, building automated nurture flows, segmentation models, lead scoring frameworks, and performance dashboards that align Sales and Marketing around shared KPIs.
  • Influence the customer lifecycle by supporting onboarding, adoption, expansion, and retention programs with targeted messaging, content, and engagement strategies.
  • Own performance analytics, tracking funnel progression, account engagement, pipeline contribution, CPL, influenced revenue, and campaign ROI to enable clear decision-making and continuous optimization.
  • Champion experimentation, conducting A/B tests and performance analysis across messaging, creative, landing pages, and audience strategies to improve conversion at every stage of the funnel.
  • Drive GTM alignment, partnering closely with Sales, Product Marketing, and Client Success to coordinate account plans, launch strategies, and region-specific growth initiatives.
  • Act as a strong project and program manager, maintaining campaign calendars, governing timelines, and ensuring precise and timely execution across internal and external teams.
  • Stay current on Higher Ed, fintech, commerce, and credentialing trends, using market insights to refine targeting, messaging, and go-to-market strategy.

Requirements

  • 7+ years of B2B marketing experience, preferably in SaaS, Higher Education, fintech, payments, or campus commerce technology.
  • Demonstrated success leading ABM programs that drive measurable gains in pipeline, revenue influence, and multi-stakeholder engagement.
  • Deep expertise with HubSpot (or similar marketing automation and CRM platforms), including workflow design, segmentation, analytics, and attribution.
  • Strong analytical mindset with experience interpreting funnel metrics, account engagement data, dashboard reporting, and multi-touch attribution.
  • Ability to translate complex enterprise software into compelling, differentiated marketing narratives and campaigns.
  • Exceptional communication skills and the ability to partner cross-functionally with Sales, Product Marketing, and Client Success.
  • Proven project and program management strengths—skilled in orchestrating campaigns, managing timelines, and aligning teams around shared goals.
  • A proactive, self-directed work style; able to manage multiple high-priority initiatives in a fast-moving environment.
  • Creative problem-solver who enjoys testing, optimizing, and scaling new approaches.
  • Passion for supporting Higher Education institutions and improving student experiences.
Benefits
  • Employer paid Life Insurance / AD&D / Short-Term Voluntary Long-Term Disability Insurance / Term Life Insurance / AD&D
  • Access to FSA Plans & Commuter Benefit Plans
  • 401(k) Savings Plan where the Company Match of $0.50 for each $1 you contribute on the first 8% of pay. Both your contribution and the company contribution are immediately 100% vested.
  • Access to the Roper Employee Stock Purchase Plan
  • Paid Parental Leave Program.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingABM programspipeline accelerationdata-driven campaignsfunnel metricsmulti-touch attributioncampaign ROIlead scoring frameworksworkflow designsegmentation models
Soft skills
analytical mindsetexceptional communicationproject managementprogram managementcreative problem-solvingself-directed work stylecross-functional collaborationinfluencing skillsstrategic thinkingadaptability