Traliant

Senior Manager, Partner Marketing

Traliant

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $110,000 per year

Job Level

Senior

About the role

  • Define and execute partner marketing strategy and initiatives that support pipeline growth and expansion
  • Lead co-marketing programs with strategic partners, including webinars, campaigns, and events
  • Develop annual and quarterly partner marketing plans tied to pipeline and expansion targets
  • Support partner enablement through creating effective scalable partner campaign kits, messaging, and shared assets
  • Build and maintain partner marketing calendars and execution timelines
  • Manage recurring partner tasks such as co-branded imaging, email template authoring, asset branding, and more
  • Partner with Revenue Operations to ensure accurate attribution, reporting and forecasting
  • Track and report on partner program performance, including pipeline contribution and engagement metrics
  • Optimize campaigns based on data and performance insights
  • Drive partner-sourced and partner-influenced pipeline and growth through integrated campaigns
  • Execute partner-led webinars and events in partnership with internal teams
  • Support promotion and follow-up for partner programs across email, sales, and community channels
  • Extend the lifecycle of partner programs through on-demand content and follow-up campaigns
  • Serve as primary marketing liaison to Partnership team
  • Align partner initiatives with Product Marketing messaging and GTM positioning
  • Partner with Customer Marketing to align partner programs with customer lifecycle initiatives
  • Work closely with the Webinar & Events Manager on scheduling and execution
  • Collaborate with Sales and Customer Success to support partner-driven expansion opportunities
  • Track partner marketing performance and partner-sourced pipeline in Salesforce
  • Analyze program results and recommend optimizations to improve engagement and revenue outcomes
  • Deliver regular reporting and insights to executive leadership
  • Ensure accurate campaign tracking and reporting

Requirements

  • 5+ years of experience in Partner Marketing, Field Marketing, or B2B Marketing
  • Proven track record of driving measurable partner-sourced pipeline and revenue impact
  • Proven experience running co-marketing programs, webinars, and campaigns that generate measurable pipeline
  • Strong strategic planning, program management and execution skills
  • Ability to influence cross-functional stakeholders and align GTM teams
  • Data-driven mindset with experience in performance tracking
  • Ability to operate independently and manage multiple initiatives in a fast-paced environment.
Benefits
  • All locations offer coverage for medical, dental, vision, life insurance, disability insurance, paid parental leave, 401(k) plan, and employee assistance plan.
  • Washington Applicants Only: U.S. Employees will accrue 15 days of PTO for the first year of completed employment and eligible to receive up to 12 holidays annually.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
partner marketingco-marketing programscampaign managementperformance trackingdata analysisprogram managementpipeline growthemail marketingwebinar executionreporting
Soft Skills
strategic planninginfluencing stakeholderscross-functional collaborationindependent operationtime managementcommunicationleadershipadaptabilityproblem-solvingorganizational skills