Trajector

Paid Media Specialist

Trajector

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $77,900 - $99,200 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Build, launch, and optimize paid campaigns across existing and emerging channels used by our audience.
  • Manage high-volume budgets with discipline and attention to detail, knowing that each impression and each click creates a critical moment in someone’s path to accessing clear medical evidence.
  • Ensure every campaign is set up for signal quality and measurable return, using strong structure, clean naming conventions, reliable tracking inputs, and actionable experiment design.
  • Create, iterate, and optimize social ad creative quickly, using a tightly integrated workflow with content, design, and lifecycle.
  • Write clear, resonant direct-response ad copy that resonates with the populations we serve.
  • Develop creative tests that reveal what motivates large, diverse audiences, including individuals with disabilities and Veterans of all eras.
  • Build and evolve targeting strategies across interest-based, lookalike, broad, and custom audiences, balancing scale with predictability.
  • Use platform signals, data insights, and structured experiments to inform segmentation and creative direction.
  • Identify opportunities to expand reach across while respecting each line of business’s purpose and compliance boundaries.
  • Partner with our Marketing Performance Analyst to monitor daily performance across the revenue stack, including attribution through Snowflake, Atlan, Sigma, and our event and comms layers.
  • Validate tracking, UTM integrity, form performance, and event flow with Marketing Operations.
  • Develop reporting that surfaces meaningful insights, not just metrics – telling the story of what is working, what is changing, and what should happen next.
  • Use generative AI and experimentation tools responsibly to accelerate creative iteration, identify audience patterns, and reduce cycle time.
  • Maintain clarity that all medical and compliance-sensitive functions remain human-led and medically grounded.
  • Work closely with lifecycle, content, and demand to ensure paid social aligns with downstream behaviors and enhances the full funnel.
  • Ensure consistency of message, tone, and compliance across all campaigns, especially where audiences transition between lines of business.
  • Support creative production for large-scale pushes, seasonal initiatives, referral surges, and multi-channel growth engines.

Requirements

  • 5+ years of significant hands-on experience running paid social campaigns in high-volume environments where budget, scale, and pace demand strong technical discipline.
  • A comfort level with large monthly budgets and an ability to scale spend while maintaining performance expectations.
  • A deep understanding of platform best practices, and a willingness to adopt new channels or formats.
  • Skill in writing direct-response ad copy that resonates across diverse audiences, including individuals navigating health, disability, and government processes.
  • Demonstrated success building test-and-learn systems, creative frameworks, audience experiments, and structured performance workflows.
  • Familiarity with multi-touch attribution, UTM construction, conversion events, pixel behavior, and server-side signals.
  • Experience working with data and reporting environments, including cloud-based stacks such as Snowflake, Atlan, and Sigma.
  • A working comfort with AI-native workflows that accelerate ideation, testing, iteration, and operational speed.
  • A mindset that blends curiosity with accountability. You solve problems, test ideas, speak plainly with data, and drive measurable outcomes.
  • A desire to contribute to meaningful work rooted in service, clarity, and ethical responsibility to Veterans and individuals with disabilities.
Benefits
  • Competitive compensation ranging from $77,900 - $99,200 per year PLUS quarterly bonus.
  • Medical, dental, vision, 401k program, and more.
  • Paid time off, including seven (7) federal holidays plus two (2) flex holidays for DEI.
  • Joining a rapidly growing organization.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid social campaignsdirect-response ad copymulti-touch attributionUTM constructionconversion eventspixel behaviorstructured performance workflowscreative frameworksaudience experimentsdata insights
Soft skills
attention to detailproblem-solvingcuriosityaccountabilitycommunicationcollaborationcreativityadaptabilitystrategic thinkingethical responsibility