Trajector

Lifecycle Email Marketing Manager

Trajector

full-time

Posted on:

Location Type: Remote

Location: Remote • Florida • 🇺🇸 United States

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Salary

💰 $75,400 - $103,700 per year

Job Level

Mid-LevelSenior

About the role

  • Build comprehensive lifecycle programs across onboarding, education, nurture, conversion, retention, reactivation, and referral.
  • Create journeys that accommodate multiple conditions, multiple LOBs, and multiple regulatory boundaries while keeping communication simple and supportive.
  • Architect flows that help people move through our ecosystem with confidence, clarity, and a sense of agency.
  • Ensure all communication aligns with the Do It Right, Say It Right principles and uses plain language that supports understanding.
  • Write approachable, clear, human-centered emails that help individuals understand what happens next.
  • Develop high-volume sequences that scale without feeling automated or transactional.
  • Create messages that speak respectfully to Veterans and people with disabilities, recognizing the emotional weight of their journey and the complexity of the VA’s evidence-driven process.
  • Design structured experiments that improve open rates, click rates, conversion behavior, and referral participation.
  • Architect and scale a structured referral engine that becomes a durable and predictable source of new customers.
  • Create segments based on behavior, condition, service line, readiness, and engagement patterns.
  • Work closely with the Marketing Operations Lead and Marketing Performance Analyst to ensure event data, routing logic, and behavioral triggers fire accurately.

Requirements

  • Deep experience designing, writing, and optimizing lifecycle programs in high-volume, high-velocity environments.
  • A portfolio of journeys that demonstrate clarity, thoughtfulness, experimentation, and measurable performance improvements.
  • Proven success building nurture systems that balance education, motivation, and empathy.
  • Comfort working across multiple lines of business with distinct audiences, messaging boundaries, and compliance considerations.
  • A strong grasp of behavioral triggers, event-driven workflows, and segmentation logic.
  • Demonstrated ability to partner with analysts, developers, and operations teams to ensure accurate data, clean tracking, and reliable flow logic.
  • Experience running rigorous A/B and multivariate tests that improve downstream conversion.
  • Skill in writing clear, plain-language email content that builds trust and reduces confusion.
  • Ability to work comfortably in a remote, distributed environment with cross-functional partners.
  • A sense of purpose for serving communities navigating disabilities, health challenges, and complex government processes.
Benefits
  • Competitive compensation ranging from $75,400 - $103,700 per year PLUS quarterly bonus.
  • Medical, dental, vision, 401k program, and more.
  • Paid time off, including seven (7) federal holidays plus two (2) flex holidays for DEI.
  • Joining a rapidly growing organization.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle programsjourney designemail content writingA/B testingmultivariate testingsegmentation logicevent-driven workflowsbehavioral triggershigh-volume communicationnurture systems
Soft skills
claritythoughtfulnessempathytrust buildingcommunicationcollaborationadaptabilitysupportive messagingunderstandingpurpose-driven