Senior Strategy Manager – Customer Growth, Monetisation

Trainline

Senior Strategy Manager evolving customer monetisation strategies at Trainline, Europe's leading rail app. Collaborating across departments to drive sustainable customer growth and trust.

Posted 7/1/2026full-timeLondon • 🇬🇧 United KingdomSenior💰 £75,000 - £85,000 per yearWebsite

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Lead the strategic development of Trainline's customer monetisation approach, evaluating opportunities across pricing, fees, subscriptions, membership, loyalty, bundles and value-added propositions to support sustainable long-term growth.
Develop robust commercial cases by combining customer insight, market understanding and financial analysis to assess opportunities, evaluate trade-offs and provide clear recommendations to senior leadership.
Shape the strategy for premium customer propositions by identifying target audiences, defining proposition concepts, assessing pricing and packaging approaches, and designing test-and-learn frameworks before wider implementation.
Partner with Product, Brand, Marketing and CRM teams to strengthen how Trainline communicates customer value, helping customers clearly understand the benefits they receive while reinforcing transparency and trust.
Act as a strategic partner across the wider Customer Growth function, supporting decisions that improve customer acquisition, engagement, retention, reactivation and lifetime value.
Bring structure and clarity to complex, ambiguous commercial challenges, balancing customer needs with commercial outcomes while considering both short and long-term business impact.
Influence senior stakeholders across Product, Commercial, Finance, Marketing, CRM and Data by communicating complex strategic recommendations in a clear, compelling and evidence-based way.
Continuously bring external perspectives, emerging market trends and best practice to help shape Trainline's future customer growth strategy and revenue model.

Requirements

What you’ll need

Experience in strategy, commercial strategy, pricing, monetisation or proposition development, ideally within a consumer technology, marketplace, travel, fintech or digital business.
Experience developing or evolving customer-facing revenue models, including areas such as subscriptions, membership, pricing, loyalty, bundles, premium propositions or ancillary products.
Strong analytical capability with experience interpreting customer behavioural data, revenue economics, pricing strategy, lifetime value modelling and commercial performance to support strategic decision making.
A track record of developing business cases, influencing senior stakeholders and translating strategic recommendations into measurable business outcomes.
Confidence navigating complex and ambiguous commercial challenges while balancing customer experience, commercial performance and long-term trust.
Excellent communication and stakeholder management skills, with the ability to build strong partnerships across Product, Commercial, Finance, Marketing, CRM and Data teams.
Experience working across both strategy and execution, helping to shape recommendations and supporting successful delivery through cross-functional collaboration.
Ideally, experience with SQL, running pricing or lifecycle experiments, building subscription or membership propositions, or working within multi-market or marketplace businesses.

Benefits

Comp & perks

Private healthcare & dental insurance
Generous work from abroad policy
2-for-1 share purchase plans
EV Scheme to further reduce carbon emissions
Extra festive time off
Excellent family-friendly benefits
Prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Commercial StrategyRevenue Model DevelopmentLifetime Value ModellingBusiness Case DevelopmentCustomer Behaviour Analysis

Soft Skills

Excellent CommunicationInfluencing SkillsProblem-SolvingPartnership Building