Trainline

CRM Analytics Manager

Trainline

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

Tech Stack

SQLTableau

About the role

  • Lead the CRM Analytics capability, owning frameworks for performance measurement, experimentation and insight.
  • Translate complex data into clear, strategic recommendations that shape CRM, lifecycle and retention strategies across markets.
  • Develop and evolve dashboard suites, enabling self-serve insight across Commercial and CRM teams.
  • Partner closely with Data Science, Machine Learning and Data Engineering to shape measurement approaches, experimentation and performance analysis.
  • Drive a culture of rigorous experimentation, ensuring we test the right things, learn effectively and connect insights across our martech stack.
  • Build analytical capability within the team, setting high standards for data storytelling and insight quality.
  • Ensure data quality, tracking accuracy and governance across CRM measurement.
  • Work cross-functionally with Product, Marketing, Engineering and Brand to align CRM strategy with global commercial objectives.
  • Continuously improve data pipelines, reporting structures and analytical processes.

Requirements

  • Significant experience in CRM analytics, lifecycle marketing analytics or a data-driven CRM environment, with a proven ability to shape strategy through insight.
  • Strong SQL skills, with daily experience querying large and complex datasets.
  • Extensive experience building and enhancing Tableau dashboards (Server and Desktop), enabling self-serve reporting for stakeholders.
  • Proven ability to manage multiple projects and senior stakeholders in a fast-paced, commercial environment.
  • Expertise in translating complex datasets into clear, actionable insights that influence channel, lifecycle and broader commercial strategy.
  • Confidence presenting analytical findings and recommendations to senior stakeholders, driving alignment and data-led decision making.
Benefits
  • private healthcare & dental insurance
  • generous work from abroad policy
  • 2-for-1 share purchase plans
  • EV Scheme to further reduce carbon emissions
  • extra festive time off
  • excellent family-friendly benefits
  • career growth with clear career paths
  • transparent pay bands
  • personal learning budgets
  • regular learning days

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM analyticslifecycle marketing analyticsdata-driven CRMSQLTableaudata storytellingdata qualitydata governancedata pipelinesperformance analysis
Soft skills
strategic recommendationsproject managementstakeholder managementcommunicationcollaborationanalytical thinkingpresentation skillsinsight qualityexperimentation culturealignment