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Traild

Product Marketing Lead

Traild

Product Marketing Lead building Traild’s first product marketing function for its AI-powered AP automation platform. Shaping positioning, launches and sales enablement across global markets.

Posted 8/17/2026full-timeTel Aviv • 🇮🇱 IsraelSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in establishing and leading Product Marketing functions, with a focus on developing go-to-market strategies, product positioning, and competitive intelligence for AP automation products across global markets.

Highest-signal resume keywords
Product Marketing StrategyCompetitive Intelligence DevelopmentProduct Positioning ExpertiseSales Enablement StrategiesAP Automation Knowledge

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product PositioningMessaging Framework DevelopmentCompetitive AnalysisProduct Launch StrategiesValue Proposition Creation
Soft Skills
Strategic ThinkingAnalytical SkillsExecution FocusCollaboration
Industry Keywords
AP AutomationFinance OperationsGo-To-Market StrategyERP SystemsRegional Ecosystem Knowledge

Tech Stack

Tools & technologies
ERP

About the role

Key responsibilities & impact
  • Own and establish Traild’s Product Marketing function from the ground up
  • Shape Traild’s go-to-market strategy and product positioning for its AP automation platform
  • Build foundational positioning and messaging frameworks for Traild and each ERP and regional ecosystem
  • Develop messaging hierarchy, persona definitions, value propositions and narrative structure
  • Create competitive snapshots and differentiation frameworks for each region and ERP
  • Partner with leaders to reposition existing products and define messaging for new ERPs, integrations and modules
  • Develop competitive intelligence, product launch strategies and sales enablement to fuel growth
  • Translate deep product expertise into clear customer-facing positioning and messaging

Requirements

What you’ll need
  • Strategic, analytical and execution-focused approach
  • Ability to establish and build a Product Marketing function from the ground up
  • Ability to own Product Marketing and shape go-to-market strategy
  • Deep expertise in Traild’s AP automation product and finance operations
  • Experience developing product positioning and messaging
  • Ability to create competitive intelligence and differentiation frameworks
  • Experience with product launch strategies and sales enablement
  • Ability to define messaging for ERPs, integrations and modules
  • Ability to work across EMEA, APAC and the Americas
  • Role can be based in Australia or the US/Canada

Benefits

Comp & perks
  • A range of remote, hybrid and flexible working options
  • Opportunity to work with a global team across APAC, North America and EMEA