Director of Lifecycle Marketing, CRM

Trailborn Hotels & Resorts

Director of Lifecycle Marketing & CRM managing campaigns across multiple channels and optimizing guest communications. Collaborating with teams to enhance engagement and retention strategies.

Posted 5/14/2026full-timeRemote • New York • 🇺🇸 United StatesLead💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own and maintain the integrated marketing campaign calendar, aligning all channels – email, social, paid, in-property, and PR – around a unified narrative.
Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery.
Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support.
Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar.
Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow.
Define and manage the guest communication roadmap – from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns.
Design and manage the full guest lifecycle – acquisition, activation, engagement, and retention – with intentional messaging at every stage.
Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials – producing polished, brand-consistent content with speed and craft.
Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.

Requirements

What you’ll need

5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM – ideally within hospitality, travel, or a consumer brand.
Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required
An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
Strong project management instincts – you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Trailborn Hotels & Resorts Website LinkedIn All Job Openings 201 - 500 employees 👥 B2C 🏠 Real Estate B2C
Real Estate Trailborn Hotels & Resorts is a boutique hospitality brand that operates one-of-a-kind hotels and resorts located in iconic outdoor destinations across the United States. Each property is designed to reflect its local environment—beaches, mountains, national parks, and wine country—and offers curated excursions, restaurants, spas, and amenity-driven experiences for leisure travelers. Trailborn emphasizes sustainability and conservation through its Keep Extraordinary initiative, and sells stays, dining, and gift cards directly to consumers. Director of Lifecycle Marketing, CRM Job not on LinkedIn 🔥 1 minute ago 🗽 New York – Remote 💵 $120k - $150k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and maintain the integrated marketing campaign calendar, aligning all channels – email, social, paid, in-property, and PR – around a unified narrative.
Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery.
Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support.
Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar.
Lead the buildout and ongoing optimization of our CRM in Revinate , including segmentation strategy, audience architecture, and automation workflow.
Define and manage the guest communication roadmap – from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns.
Design and manage the full guest lifecycle – acquisition, activation, engagement, and retention – with intentional messaging at every stage.
Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials – producing polished, brand-consistent content with speed and craft.
Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints. 🎯 Requirements
5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM – ideally within hospitality, travel, or a consumer brand.
Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required
An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
Strong project management instincts – you create order out of complexity, hit deadlines, and communicate proactively when timelines shift. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Customer Success Manager – CSM 🔥 3 hours ago ORBCOMM 501 - 1000 🚗 Transport 🌾 Agriculture Website LinkedIn All Job Openings Customer Success Manager for ORBCOMM overseeing the portfolio of customer accounts and ensuring value realization. Collaborating with sales, product, and operations to drive revenue growth and customer engagement. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🏆 Customer Success 🦅 H1B Visa Sponsor Customer Success Manager, CSM 🔥 3 hours ago ORBCOMM 501 - 1000 🚗 Transport 🌾 Agriculture Website LinkedIn All Job Openings Customer Success Manager handling strategic customer value management for VIACHAIN accounts. Driving revenue growth and ensuring customer satisfaction through enhanced product adoption. 🇺🇸 United States – Remote ⏰ Full Time 🟠 Senior 🔴 Lead 🏆 Customer Success 🦅 H1B Visa Sponsor Director of Partner Success 🔥 12 hours ago The Suite 51 - 200 🤝 B2B ☁️ SaaS Website LinkedIn All Job Openings Director of Partner Success at The Suite managing partner relationships and leading a Senior Partner Success team. Focused on delivering exceptional partner experiences through strategic growth and AI enhancements. 🇺🇸 United States – Remote 💵 $140k - $160k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success Vice President, Customer Success 🔥 12 hours ago BetterComp 11 - 50 👥 HR Tech ☁️ SaaS 🤝 B2B Website LinkedIn All Job Openings Vice President of Customer Success at Bettercomp leading strategy and operational execution for customer experience. Driving retention and expansion across a global customer base in a B2B SaaS environment. 🇺🇸 United States – Remote 💵 $190k - $205k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success Director, Digital Customer Success 🔥 21 hours ago Kantata 501 - 1000 ☁️ SaaS 🏢 Enterprise ⚡ Productivity Website LinkedIn All Job Openings Director, Digital Customer Success at Kantata, leading AI-augmented customer engagement across a global SaaS platform. Driving efficiency, retention, and product adoption through digital-first strategies. 🇺🇸 United States – Remote 💵 $150k - $180k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

campaign managementemail marketingCRMcopywritingcontent creationaudience segmentationautomation workflowguest lifecycle managementperformance trackingmarketing strategy

Soft Skills

project managementcommunicationcollaborationattention to detailcreativityproblem-solvingtime managementadaptabilityorganizational skillswriting skills