Director of Lifecycle Marketing, CRM

Trailborn Hotels & Resorts

Director of Lifecycle Marketing & CRM coordinating integrated marketing campaigns and optimizing CRM strategies. Leading campaign performance tracking and managing marketing calendars with creative storytelling.

Posted 5/14/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $120,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own and maintain the integrated marketing campaign calendar, aligning all channels — email, social, paid, in-property, and PR — around a unified narrative.
Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery.
Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support.
Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar.
Lead the buildout and ongoing optimization of our CRM in Revinate, including segmentation strategy, audience architecture, and automation workflow.
Define and manage the guest communication roadmap — from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns.
Design and manage the full guest lifecycle — acquisition, activation, engagement, and retention — with intentional messaging at every stage.
Design and build emails for property and brand-level newsletters, while owning email marketing KPIs.
Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials — producing polished, brand-consistent content with speed and craft.
Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints.

Requirements

What you’ll need

5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM — ideally within hospitality, travel, or a consumer brand.
Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required.
An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
Strong project management instincts — you create order out of complexity, hit deadlines, and communicate proactively when timelines shift.

Benefits

Comp & perks

🌐 Worldwide ❌ Jobs You've Hidden ⭐️ Saved Jobs ✅ Applied Jobs ✉️ Email Alerts 👤 Account Trailborn Hotels & Resorts Website LinkedIn All Job Openings 201 - 500 employees 👥 B2C 🏠 Real Estate 🧘 Wellness B2C
Real Estate
Wellness Trailborn Hotels & Resorts is a boutique U. S. hotel and resort brand operating distinctive properties in iconic outdoor destinations, from beaches and national parks to ski mountains and wine country. Each property is designed to reflect its local setting and offers curated on-site experiences—restaurants, spas, guided excursions, and amenities—focused on post-adventure relaxation and connection. The company emphasizes sustainability through its Keep Extraordinary initiative, sells stays and gift cards direct to consumers, and is actively expanding to new locations. Director of Lifecycle Marketing, CRM 🔥 1 hour ago 🏢🏡 New York City – Hybrid 💵 $120k - $150k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success Apply Now Find Hiring Managers Customize resume + cover letter Report problem ☆ Save ☑️ Mark as applied ❌ Hide 📋 Description
Own and maintain the integrated marketing campaign calendar, aligning all channels — email, social, paid, in-property, and PR — around a unified narrative.
Develop campaign briefs from strategy through execution, partnering with channel leads and Regional Marketing Directors to ensure on-time, on-brand delivery.
Build and manage the campaign intake process so internal stakeholders have a clear path to request, track, and review marketing support.
Track campaign performance across channels, delivering regular recaps with learnings and recommendations to continuously raise the bar.
Lead the buildout and ongoing optimization of our CRM in Revinate, including segmentation strategy, audience architecture, and automation workflow.
Define and manage the guest communication roadmap — from pre-arrival sequences and in-stay messaging to post-stay re-engagement and loyalty campaigns.
Design and manage the full guest lifecycle — acquisition, activation, engagement, and retention — with intentional messaging at every stage.
Design and build emails for property and brand-level newsletters, while owning email marketing KPIs.
Serve as a primary writer for marketing campaigns, email copy, landing pages, and promotional materials — producing polished, brand-consistent content with speed and craft.
Partner with the broader team to uphold brand voice guidelines and bring consistency to how we communicate across touchpoints. 🎯 Requirements
5+ years of marketing experience, with at least 3 years focused on campaign management, email marketing, or CRM — ideally within hospitality, travel, or a consumer brand.
Demonstrated hands-on experience with Revinate as a CRM and email marketing platform required.
An exceptional writer. You draft clean, compelling copy quickly and take pride in every word that goes out the door.
Proven experience owning and managing an integrated marketing calendar across multiple channels and stakeholders, especially in Asana.
Strong project management instincts — you create order out of complexity, hit deadlines, and communicate proactively when timelines shift. Apply Now 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score Similar Jobs Director, Customer Success 🕒 Yesterday Vidmob 201 - 500 🤖 Artificial Intelligence Website LinkedIn All Job Openings Director of Customer Success leading client engagement for Vidmob's creative data platform. Architectural redesign and team development to enhance client servicing and product-led growth. 🏢🏡 New York City – Hybrid 💵 $152k - $168k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success 🦅 H1B Visa Sponsor Director, Media Analytics – Customer Success 🕒 Yesterday AMS 5001 - 10000 👥 HR Tech 🎯 Recruiter 🤝 B2B Website LinkedIn All Job Openings Director of Media Analytics & Customer Success leading client campaigns and data-driven insights at Involved Media. Collaborating with cross-functional teams and overseeing a team of analysts to drive success. 🏢🏡 New York City – Hybrid 💵 $135k - $155k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success 🦅 H1B Visa Sponsor Customer Success Manager – Strategic 🕒 2 days ago Watershed 201 - 500 ☁️ SaaS 🏢 Enterprise 🤝 B2B Website LinkedIn All Job Openings Strategic Customer Success Manager driving sustainability solutions for Fortune 500 customers at Watershed. Partnering with enterprise accounts to enhance operations through sustainability data. 🏢🏡 New York City – Hybrid 💵 $180k - $200k / year ⏰ Full Time 🟠 Senior 🔴 Lead 🏆 Customer Success 🦅 H1B Visa Sponsor Partner Success Director – Retail Media 🕒 May 6 Fluent, Inc 201 - 500 Website LinkedIn All Job Openings Partner Success Director optimizing monetization strategies and managing partner relationships at Fluent. Blending expertise in performance marketing with strategic growth initiatives for partners. 🏢🏡 New York City – Hybrid 💵 $130k - $145k / year ⏰ Full Time 🔴 Lead 🏆 Customer Success Customer Success Manager – Strategic 🕒 May 4 Kustomer 201 - 500 ☁️ SaaS 🤝 B2B 🤖 Artificial Intelligence Website LinkedIn All Job Openings Strategic Customer Success Manager at Kustomer handling post-sale relationships. Driving product adoption and customer satisfaction with AI-powered solutions in a hybrid work environment. 🏢🏡 New York City – Hybrid 💵 $120k - $165k / year 💰 $60M Venture Round on 2023-05 ⏰ Full Time 🟠 Senior 🔴 Lead 🏆 Customer Success 🦅 H1B Visa Sponsor View More Customer Success Jobs 🌐 Worldwide Built by Lior Neu-ner. I'd love to hear your feedback — Get in touch via DM or support@remoterocketship.com Search Search Jobs by country Search jobs by city Search jobs by job title Search entry-level jobs Search junior-level jobs Search senior-level jobs Search jobs by tech stack Search jobs by contract type Search remote internships Search remote part-time jobs Remote jobs Anywhere in the World Companies Hiring Anywhere in the World Companies Hiring Sales People Anywhere in the World Companies Hiring Software Engineers Anywhere in the World Resources Advice Tips for finding remote jobs Interview questions and answers Resume examples Cover letter examples Post a job Affiliates Privacy policy Terms of service Job board SEO course AI Apply Copilot OpenClaw job finder Jobs by Country Remote jobs anywhere in the world (Worldwide remote jobs) Remote jobs United States Remote jobs Australia Remote jobs Brazil Remote jobs Canada Remote jobs France Remote jobs Ireland Remote jobs Germany Remote jobs Netherlands Remote jobs Spain Remote jobs UK Popular Jobs Remote data analyst jobs Remote customer support jobs Remote executive assistant jobs Remote marketing jobs Remote product designer jobs Remote product manager jobs Remote project manager jobs Remote recruiter jobs Remote sales jobs Remote software engineer jobs Jobs by Type Remote full-time jobs Remote part-time jobs Remote contract jobs Remote internship jobs Remote entry-level jobs Remote jobs with no experience required Remote junior jobs (1-3 years of experience) Digital nomad jobs Remote jobs with no degree required Freelance remote jobs Temporary remote jobs Remote jobs hiring now Stay at home mom jobs

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Hard Skills & Tools

campaign managementemail marketingCRMsegmentation strategyaudience architectureautomation workflowcopywritingmarketing KPIsguest lifecycle managementperformance tracking

Soft Skills

project managementcommunicationcollaborationwritingorganizationattention to detailcreativityproblem-solvingtime managementadaptability