Growth Marketer – Retention, Apparel

Trafilea Tech E-commerce Group

Retention Growth Marketer executing CRM campaigns across Email, SMS, Push, and WhatsApp for Trafilea’s global DTC e-commerce brands. Optimizing lifecycle engagement, conversions, and customer lifetime value through testing and personalization.

Posted 8/13/2026full-timeRemote • 🇦🇷 ArgentinaJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in executing lifecycle marketing campaigns across various channels, including Email, SMS, and Push Notifications, while leveraging data analysis to optimize performance and ensure compliance with industry regulations.

Highest-signal resume keywords

CRM Campaign ManagementLifecycle MarketingEmail MarketingData AnalysisCopywriting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingRetention MarketingEmail MarketingA/B TestingCampaign OptimizationCustomer SegmentationDynamic ContentMarketing AutomationCopywritingData-Driven Insights

Soft Skills

Strong Communication SkillsOwnership Mentality

Tools & Technologies

KlaviyoSalesforce Marketing CloudOracle ResponsysCustomer.ioInsider

Industry Keywords

E-CommerceMarketplacesConsumer AppsD2C BrandsEmail/SMS Best Practices

Tech Stack

Tools & technologies

CloudOracle

About the role

Key responsibilities & impact

Execute lifecycle marketing campaigns and automated customer journeys across Email, SMS, Push Notifications, and WhatsApp
Build, launch, and optimize CRM campaigns directly inside marketing automation platforms
Run A/B tests to improve open rates, click-through rates, conversions, and revenue
Segment customer audiences and deliver personalized communications using dynamic content and product recommendations
Write compelling copy for retention campaigns while collaborating with designers and content teams
Execute onboarding, engagement, reactivation, and win-back programs across the customer lifecycle
Analyze campaign performance, identify actionable insights, and recommend data-driven optimizations
Ensure campaigns comply with industry regulations and email/SMS best practices
Partner with Product, CX, Data, Design, and Content teams to deliver a seamless customer experience

Requirements

What you’ll need

1–3 years of experience in CRM, Lifecycle Marketing, Retention Marketing, or Email Marketing
At least 1 year managing owned marketing channels such as Email, SMS, Push Notifications, or WhatsApp
Hands-on experience building campaigns and automation workflows in CRM platforms such as Klaviyo, Salesforce Marketing Cloud, Oracle Responsys, Customer.io, or Insider
Experience writing marketing copy and collaborating on creative assets
Strong analytical mindset with the ability to translate campaign data into optimization opportunities
Comfortable working in fast-paced, high-growth environments such as e-commerce, marketplaces, consumer apps, or D2C brands
Strong communication skills and an ownership mentality
English proficiency to collaborate in a global environment

Benefits

Comp & perks

100% Remote
USD competitive salary
Paid time off
Opportunity to grow in a dynamic, diverse, and talented global team
Investment in AI and automation
Professional growth opportunities