Senior Retention Manager – Apparel

Trafilea Tech E-commerce Group

Retention Sr Manager designing and leading high-impact customer retention strategies for apparel brands. Collaborating with data-driven teams to drive engagement and optimize retention efforts.

Posted 7/9/2026full-timeRemote • 🌎 Anywhere in the WorldSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing high-impact customer retention strategies, with a strong focus on data analysis, project management, and cross-functional collaboration. Proficient in monitoring key performance indicators and delivering actionable insights to drive engagement and growth.

Highest-signal resume keywords

Customer Retention Strategy DevelopmentKPI Monitoring and ReportingLeadership in Marketing RolesData Analysis and InterpretationProject Management Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retention MarketingCustomer Data AnalysisOnline Engagement PlatformsCRM SystemsCustomer Lifecycle StrategiesSQLAnalytics ToolsTechnical TrackingFront-End Tools

Soft Skills

Exceptional CommunicationCollaboration SkillsOrganizational SkillsAttention to DetailDynamic Mindset

Industry Keywords

Digital-First EnvironmentsCustomer EngagementRepurchase RatesChannel ConversionLTV/CAC

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Design and lead a high-impact, end-to-end customer retention strategy
Shape and optimize the returning customer journey
Identify key moments to drive engagement and unlock growth opportunities
Monitor and report critical KPIs such as repurchase rates, channel conversion, and LTV/CAC
Collaborate closely with the Data Science, Creative, IT and Growth teams
Deliver and prioritize tests, campaigns, and automated flows aimed at achieving retention goals
Own and present key retention KPIs—conversion rates, revenue, repurchase, LTV/CAC
Lead weekly reporting and deliver actionable insights to senior leadership
Ensure timely, high-quality project execution

Requirements

What you’ll need

7+ years in developing and executing high-impact retention marketing strategies, ideally in dynamic, digital-first environments
5+ years in leadership roles
Bachelor’s Degree in Relevant Field: Business, Engineering, Marketing, Analytics, or related studies
Exceptional communication and collaboration skills
Strong analytical mindset with experience interpreting customer data
Solid understanding of online engagement platforms, CRM, and customer lifecycle strategies
Excellent organizational and project management skills
High attention to detail
A dynamic, ambitious, and curious mindset
A proven track record of people management
Advanced English proficiency (oral and written) is mandatory; Spanish and knowledge of Data Science, SQL, or analytics tools are a strong plus
Basic knowledge of front-end tools, technical tracking, or experience working alongside engineering teams (Nice to have)

Benefits

Comp & perks

Remote work
15 working days of paid holidays
Learning subsidy
Collaborate with world-class talents in a data-driven, dynamic, energetic work environment
Opportunity to grow and develop both professionally and personally
Safe space to be who you truly are, with a commitment to diversity, equity, and inclusion
Openness to new ideas and initiatives