Retention Manager, Beauty

Trafilea Tech E-commerce Group

Retention Manager for Trafilea focusing on customer engagement strategies via Email and SMS. Leading marketing campaigns and optimizing customer experience based on retention KPIs.

Posted 7/8/2026full-timeRemote • 🌎 Anywhere in the WorldMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in retention marketing strategies across Email and SMS, with a strong focus on customer segmentation, personalization, and lifecycle marketing. Proficient in analyzing key retention KPIs and optimizing campaigns through data-driven insights and A/B testing.

Highest-signal resume keywords

Retention Marketing StrategyEmail MarketingMarketing Automation PlatformsCustomer SegmentationAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRMLifecycle MarketingEmail MarketingRetention MarketingA/B TestingCustomer EngagementKey Performance IndicatorsPersonalization StrategiesCampaign OptimizationData Analysis

Soft Skills

Project ManagementStakeholder ManagementCommunicationCopywriting

Tools & Technologies

KlaviyoBrazeIterableCustomer.ioHubSpot

Industry Keywords

ECommerceDTC BrandsGDPRCAN-SPAMTCPABeauty Industry

About the role

Key responsibilities & impact

Own the retention marketing strategy across Email, SMS, and other customer engagement channels.
Design lifecycle journeys including onboarding, cross-sell, replenishment, win-back, reactivation, and loyalty campaigns.
Build segmentation and personalization strategies that improve customer experience and revenue.
Plan, launch, analyze, and continuously optimize campaigns through A/B testing and experimentation.
Monitor and improve key retention KPIs including LTV, repeat purchase rate, churn, conversion rate, revenue per recipient, and customer engagement.
Partner closely with Growth, Product, Data, Design, and Customer Experience teams to deliver seamless customer journeys.
Stay ahead of retention marketing trends, automation capabilities, and industry best practices.

Requirements

What you’ll need

5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing.
Experience managing Email and SMS strategies for eCommerce or DTC brands.
Hands-on experience with marketing automation platforms such as Klaviyo, Braze, Iterable, Customer.io , HubSpot, or similar.
Strong analytical skills with the ability to translate customer data into actionable growth initiatives.
Experience with customer segmentation, personalization, and lifecycle marketing.
Strong project management and stakeholder management skills.
Excellent communication and copywriting abilities.
Knowledge of Email and SMS compliance (GDPR, CAN-SPAM, TCPA, etc.).
Beauty industry experience is a plus.

Benefits

Comp & perks

100% Remote
USD competitive salary
paid time off
more