Creative Strategist – Performance Marketing

trafficdesign

Creative Strategist für Paid-Social-Kampagnen bei trafficdesign, einer Performance-Marketing- und Markenentwicklungsagentur. Übersetzen von Insights in getestete Creatives und skalierbare Kampagnenstrategien für bekannte Marken.

Posted 8/4/2026full-timeCologne • 🇩🇪 GermanyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in creative strategy and performance marketing, with a strong ability to analyze target audiences and translate insights into effective ad messaging. Proficient in leveraging social media platforms like Meta, TikTok, and Instagram to drive campaign success and achieve client objectives.

Highest-signal resume keywords

Creative Strategy DevelopmentPerformance Marketing ExpertiseAudience AnalysisSocial Media Campaign ManagementTeam Collaboration and Motivation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Creative StrategyPerformance MarketingAudience AnalysisDigital CampaigningVisual DesignMessage DevelopmentTesting ProcessesData AnalysisRoadmap StructuringPlatform Feature Utilization

Soft Skills

Proactive Knowledge SharingConstructive FeedbackTeam MotivationCollaborationRole Awareness

Tools & Technologies

MetaTikTokInstagram

Industry Keywords

Paid SocialDigital CampaigningCreative MessagingClient ObjectivesAwarenessConsiderationConversion

About the role

Key responsibilities & impact

Translate business goals into a clear creative strategy
Prioritize hypotheses and manage structured testing processes
Build testing series with varying hooks, visuals and messages
Analyze signals from Meta, TikTok & Co. and derive strategic actions
Deploy creatives to achieve client objectives
Classify creatives along Awareness, Consideration and Conversion
Define next steps to increase efficiency in the performance marketing setup
Connect research with storytelling and translate user motives into ad ideas
Orchestrate design, copy and media buying
Structure briefings and accelerate implementation
Monitor formats, patterns and platform updates and adapt selectively
Share knowledge and provide constructive feedback within the project team

Requirements

What you’ll need

Experience in creative strategy, paid social or digital campaigning
Ability to connect performance marketing with a clear strategy
Analyze target audiences and derive relevant insights
Translate insights into creative, converting messages
Strong sense for effective visuals, hooks and messages
Confident practical knowledge of Instagram, TikTok, Meta & Co.
Ability to leverage platform features for scalable performance
Experience with larger accounts and roadmap structuring
Ability to drive projects forward and scale ideas
Conscious role awareness as a central authority within the project team
Ability to motivate teams and align them to common goals
Proactive knowledge sharing and constructive feedback
Smooth collaboration between creation, copy and media
Identification with company values and corporate culture
Native-level German and good English

Benefits

Comp & perks

Creative freedom & strategic co-creation for strong brand campaigns
1:1 coaching
€1,500 upskilling budget
Additional days off for seminars & conferences
Trust-based working hours
Work from anywhere — office, home or beach vibes
Work with well-known brands like Katjes, funny-frisch, ültje, Scania, Bübchen & JOOP!
Free massages
Urban Sports membership
Height-adjustable desks
Corporate benefits
Meal subsidy
Company bike (Jobrad)
Public transport ticket (Jobticket)
Monthly optional events like rooftop BBQs, spikeball, charity runs or an annual ski trip
Individual team budget for shared experiences
Summer party, Christmas party & Carnival