Social Media Strategist

trafficdesign

Social Media Strategist at trafficdesign GmbH creating emotional and strategic social media routes. Collaborating closely with clients and teams to enhance brand performance and experiences.

Posted 5/19/2026full-timeKöln • 🇩🇪 GermanyJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Strategic lead: You develop holistic social media roadmaps that are emotionally engaging and strategically sound.
Client consulting on equal footing: You confidently guide our clients through complex decision processes and explain with passion why your strategic approach leads to success.
Insights: You dive deep into target audiences, identify cultural nuances and uncover growth stories that truly perform.
Creative concepting: You create hypotheses for iterative testing and ensure every asset contributes to the brand core.
Impact maximization: You define success through Brand Lift and incrementality and make the value of branding transparent through clean reporting.
Knowledge multiplier: As an experienced professional you ignite the team, proactively share your expertise and secure our high quality standards.

Requirements

What you’ll need

You bring at least 2–3 years of hands-on experience in strategic planning for social media presences.
Strategy pro: You master the craft instinctively and now want to apply your knowledge at the highest level.
Analytical depth: Dashboards are for you the foundation for smart, business-oriented recommendations.
Creative mindset: You think in campaign logic and have an eye for excellent design and copywriting.
Presentation strength: You can sell visions and inspire stakeholders with your passion for social branding.
Conscientiousness: You work precisely, document playbooks and thus ensure the scalability of your strategies.
Language skills: You speak perfect German and good English.

Benefits

Comp & perks

Performance with appreciation: Performance matters here — but always with respect.
Career boost: 1:1 coaching, €1,500 upskilling budget + extra days off for seminars & conferences 🚀
Work-life balance: Trust-based working hours & work from anywhere — office, home or beach vibes 🏝️, you decide!
Strong clients: Work with well-known brands such as Katjes, funny-frisch, ültje, Scania, Bübchen & JOOP! — exciting projects guaranteed!
Feel-good factor: Free massages, Urban Sports membership & height-adjustable desks — so you can work comfortably 🧖
Nice extras: Corporate Benefits, meal subsidy, company bike & public transport ticket
Team vibes: Regular events like ski trips 🏂

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

strategic planningsocial media strategydata analysiscampaign logiccopywritingdashboard creationiterative testingbrand lift measurementreporting

Soft Skills

client consultingpresentation skillscreativityanalytical thinkingteam leadershipcommunicationconscientiousnesspassion for branding