trafficdesign

Performance Marketing Manager – Meta & TikTok

trafficdesign

full-time

Posted on:

Location Type: Hybrid

Location: Köln • Germany

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About the role

  • You translate objectives into high-performing Meta and TikTok setups and drive measurable increases in revenue or leads.
  • You build full-funnel strategies, test hooks and creatives, and guide users from scrolling to purchase.
  • You identify growth levers, scale budgets in a controlled way, and maintain stable ROAS and CAC.
  • You plan clean tests, interpret statistical significance correctly, and implement winning ads quickly with live documentation.
  • You use AI for copy variants, audience insights, and automation.
  • You connect platform and GA4 data, think incrementally, and make better budget decisions.
  • You take end-to-end responsibility — from briefing to reporting — reliably and conscientiously.
  • You bring fresh ideas to brand storytelling and shake up routines to generate new awareness.

Requirements

  • You have several years of experience in performance marketing and master social ads end-to-end.
  • You are comfortable with KPIs, think in hypotheses, and derive clear actions from them.
  • You take responsibility for budgets, timings, and goals — and deliver reliably.
  • Large accounts motivate you; you develop ideas that turn tests into real winners.
  • You share knowledge, coach junior team members, and noticeably raise the team’s overall quality.
  • You explain complex relationships clearly — both internally and externally — and build trust.
  • Native-level German and strong English skills.
Benefits
  • Performance with appreciation: Performance matters here, but always paired with respect.
  • Since 2022 we’ve consistently been the highest-rated agency in Cologne on Kununu.
  • Meta Business Partner: When needed, you’ll work closely with our dedicated contacts at Meta and TikTok.
  • Career boost: 1:1 coaching, €1,500 upskilling budget + additional days off for seminars and conferences.
  • Work-life balance: Trust-based working hours and the option to work from anywhere — office, home, or even beach vibes.
  • Strong clients: You’ll work with well-known brands like Katjes, funny-frisch, ültje, Scania, Bübchen & Joop — exciting projects guaranteed!
  • Feel-good perks: Free massages, Urban Sports membership, and height-adjustable desks.
  • Nice extras: Corporate Benefits, meal subsidy, company bike (JobRad) & public transport ticket.
  • Team vibes: Regular events like ski trips or laser tag.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingsocial adsKPI managementstatistical significancebudget managementcopywritingaudience insightsautomationGA4full-funnel strategies
Soft Skills
responsibilitycoachingcommunicationtrust buildingcreativityanalytical thinkingteam collaborationproblem-solvingreliabilityadaptability