Performance Marketing Manager – Brand Strategy
trafficdesign
full-time
Posted on:
Location Type: Hybrid
Location: Köln • Germany
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About the role
- Brand-Building: You stage brands on Meta & TikTok so they stick — emotionally strong, strategically grounded, and channel-precise.
- Campaign Strategy: You plan upper-funnel campaigns and connect them to offline effects when needed.
- Impact: You measure success not by CPMs but by impact KPIs like brand lift and incrementality.
- Audiences: You dive into new segments and markets and recognize cultural nuances.
- Social Ads: You run Meta & TikTok with clear hypotheses, iterative creative tests and clean setups to achieve scalable results.
- Meta: You use Advantage+, build strong signals and get more out of every euro of media budget.
- TikTok: You focus on content that excites, plan creator partnerships and test hooks.
Requirements
- You have at least 2 years of hands-on experience in performance and brand — ideally in the social environment with Meta and TikTok.
- You work precisely, document thoroughly and ensure quality — from setup to reporting.
- You’re eager for new things, test hypotheses boldly and turn learnings into repeatable playbooks.
- You interpret dashboards into actionable recommendations, spot patterns and prioritize measures with measurable impact.
- You proactively share knowledge, advise clients as equals and keep everyone properly in the loop.
- Native-level German and good English.
Benefits
- Performance with appreciation: For us, performance matters — but always with appreciation.
- Honest communication, practiced feedback and respectful interaction at all levels.
- When needed, you’ll work closely with our dedicated contacts at Meta & TikTok.
- 1:1 coaching, €1,500 upskilling budget + extra days off for seminars & conferences.
- Flexible working hours & work-from-anywhere — whether office, home or beach vibes.
- Free massages, Urban Sports membership & height-adjustable desks.
- Corporate benefits, meal allowance, company bike & public transport pass.
- Regular events like ski trips or laser tag.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
campaign strategyperformance marketingbrand buildingimpact measurementaudience segmentationsocial advertisingiterative creative testingdata analysisdashboard interpretationreporting
Soft Skills
attention to detaildocumentationquality assuranceknowledge sharingclient advisingcommunicationadaptabilityproblem-solvingcollaborationcreativity