Traffic Label Limited

Content Performance Lead

Traffic Label Limited

full-time

Posted on:

Location Type: Hybrid

Location: St Albans • Malta

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Job Level

Senior

About the role

  • Identify weak content and optimise it with measurable impact (CTR, conversion, engagement)
  • Improve performance across CRM, email, landing pages and user journeys
  • Define smarter segmentation, lifecycle messaging and personalisation
  • Run structured A/B testing and build a test-and-learn culture
  • Create practical frameworks, playbooks and standards teams can use
  • Leverage AI and automation to improve speed, quality and scalability
  • Work hands-on with CRM, product and channel teams to drive real results

Requirements

  • Strong experience in CRM, lifecycle or conversion-focused content
  • Proven track record of improving performance (not just producing content)
  • Data-driven mindset with hands-on testing and optimisation experience
  • Commercial awareness — able to link content decisions to ROI
  • Experience with high-volume CRM or similar channels
  • Comfortable using AI tools and modern content workflows
Benefits
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingcontent optimisationsegmentationlifecycle messagingpersonalisationdata-driven decision makingperformance improvementtesting and optimisation
Soft Skills
commercial awarenesscollaborationanalytical thinking