Content Performance Lead

Traffic Label Limited

Content Performance Lead at Traffic Label & Sway Gaming, focused on optimizing content performance across multiple brands. Drive measurable impact through CRM, conversion, and lifecycle improvements.

Posted 4/20/2026full-timeSt Albans • 🇲🇹 MaltaSeniorWebsite

About the role

Key responsibilities & impact

Identify weak content and optimise it with measurable impact (CTR, conversion, engagement)
Improve performance across CRM, email, landing pages and user journeys
Define smarter segmentation, lifecycle messaging and personalisation
Run structured A/B testing and build a test-and-learn culture
Create practical frameworks, playbooks and standards teams can use
Leverage AI and automation to improve speed, quality and scalability
Work hands-on with CRM, product and channel teams to drive real results

Requirements

What you’ll need

Strong experience in CRM, lifecycle or conversion-focused content
Proven track record of improving performance (not just producing content)
Data-driven mindset with hands-on testing and optimisation experience
Commercial awareness — able to link content decisions to ROI
Experience with high-volume CRM or similar channels
Comfortable using AI tools and modern content workflows

Benefits

Comp & perks

Flexible work arrangements
Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

A/B testingcontent optimisationsegmentationlifecycle messagingpersonalisationdata-driven decision makingperformance improvementtesting and optimisation

Soft Skills

commercial awarenesscollaborationanalytical thinking