Senior Manager, Data Management
MindMed
Google Cloud Platform
Audience Activation Manager
Trader Interactive
full-time
Posted on:
Location: 🏈 Anywhere in North America
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Responsible for development of strategic biddable media recommendations, for your book of business.
- Upon approval from the client, Audience Activation Manager will own development of their own campaigns across selected biddable media platforms.
- Primary contact regarding campaign optimizations, adjustments and progression, and will be the owner of campaign communication within Trader Interactive Media Group.
- Develop campaign strategy with the internal or external client teams
- Evaluate the best avenues and draw conclusions that are both data and marketing driven from client campaigns on a tactical level
- Provide advanced actionable insights and implement them to see campaign take shape
- Create audience-first campaigns within a selected suite of platforms
- Monitor campaign performance, optimize and communicate campaign traction to both internal and external clients
- Responsible for monitoring and achieving campaign KPIs
- Keep up with new and innovative technology trends
Requirements
- Experience activating campaigns in biddable space social and programmatic knowledge preferred
- Experience troubleshooting pixels and measurement challenges
- Experienced in uploading and troubleshooting creative assets
- Knowledge and passion for performance media outcomes
- Experience in the commercial vehicle, recreational vehicle, or automotive digital media industries
- Bachelor's degree in Business, Communications, Marketing or related field