SEO Marketing

• Architect SEO foundation and own technical SEO: site architecture, crawl optimization, indexation and rendering, canonical implementation, pagination, Core Web Vitals, page speed, mobile-first requirements, structured data and schema implementation, and technical diagnostics.
• Build and own content hubs with pillar/cluster architecture, information taxonomy, topical authority mapping, and E-E-A-T principles.
• Lead end-to-end keyword and entity research including semantic topic modeling, search intent classification, competitive gap analysis, and opportunity sizing.
• Create scalable content operations through detailed briefs, user intent frameworks, competitive intelligence, and success metrics.
• Establish editorial governance: style guides, content templates, quality benchmarks, publication workflows, and editorial calendar; stand up and manage a team of writers, editors, and SMEs.
• Optimize content lifecycle: systematic refresh cycles, historical optimization programs, and performance-based prioritization.
• Plan, produce, and launch an online course: define curriculum, SEO for course pages, and gated vs. ungated strategy aligned to lifecycle goals.
• Deploy LLM and AI-assisted strategies: structure content for AI overviews/SGE-like experiences and use AI for ideation, briefs, first-draft generation, repurposing, and content QA with human-in-the-loop.
• Collaborate with Engineering, Product, Design, RevOps, and agencies to scope, prioritize, ship fixes, and report on performance in GA4, Google Search Console, and BI tools (Looker Studio).

Senior SEO and Content Specialist

Technical SEO Manager

IT Services – SEO

SEO, LLM Content Optimization Manager

JDE EnterpriseOne (E1) Technical Expert

Search Specialist, SEO/SEM