Trade School

Strategy

• Lead brand strategy and positioning efforts across 1–2 clients and categories.
• Define platforms and narratives that drive growth and inspire breakthrough creative.
• Develop frameworks that connect brand strategy to campaign, content, and communications planning.
• Author and present briefs that bridge insight, inspiration, and business goals.
• Translate brand platforms into actionable content and channel strategies.
• Build agency intelligence and thought leadership—internally and with clients.
• Lead research and cultural insight development using data, trends, and behavioral signals.
• Manage and mentor junior strategists, providing clear direction and room to grow.
• Build trusted client relationships, lead presentations, and contribute to new business efforts.

Strategy Director

Account Executive

• Manage and execute a variety of projects ranging in scale and complexity, including existing asset and custom production workflows
• Lead internal project meetings, clearly communicating expectations for each team member regarding timelines, deliverables, roles, and project outputs
• Ensure the agency’s work is a reflection of our integrated expertise and is executed to the highest level of quality - on time & on budget supporting brand and overall strategy; briefs, POVs, creative, media plans, etc with little to no oversight
• Responsible for workflow across assigned projects ensuring teams move all projects from start to finish according to the brief, on schedule and on budget, providing guidance and solutions based on anticipated client feedback
• Follow agency best practices while managing project budgets, estimates, invoice processing, expense reports, and other financially related activities; and seek to improve our processes across projects.
• Develop understanding of agency legal, IP, and business affairs processes, and ensure the team is adhering to protocol at all times
• Track and anticipate potential roadblocks for agency team, and proactively seek solutions and workarounds to ensure team stays on task
• Establish client’s confidence by knowing the objective and status of every client-related activity including those delegated to junior team members
• Become an expert on Client’s business, maintaining a strong knowledge of the category, emerging trends and technology by staying three steps ahead
• Actively manage client expectations and status of marketing objectives through regular client check-ins, keeping the Account Director informed and elevating issues and opportunities as needed
• Work towards leveraging relationships with clients and intimate familiarity with client business to identify opportunities for incremental projects and assignments with agency’s goals in mind
• Merchandise Trade School work to clients
• Establish trusted working relationships with cross-functional team members that leads to successful project outcomes
• Anticipate and resolve internal team and client issues as they are identified and utilize the support of the leadership team as needed
• Develop and manage junior team members workflow to ensure day-to-day tasks are met, while identifying new opportunities for individuals growth
• Demonstrate core account management skills including strategic thinking, creative evaluation, written and verbal communication style, and conflict resolution
• Demonstrate core project management skills including problem-solving, timeline and financial management, obsessive organization, and empathetic servant leadership
• Personify Trade School culture and set the standard for collaborative relationships

Strategy Director

Senior Account Executive