TRACTIAN

Social and Content Marketer

TRACTIAN

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

JuniorMid-Level

About the role

  • Develop and execute social media strategies that increase brand awareness, engagement, and support marketing and sales goals.
  • Own and manage all Tractian US organic social media channels, ensuring a consistent voice, positioning, and adherence to brand standards across platforms.
  • Create, curate, and manage content across formats including written posts, visuals, short-form video, campaigns, and other social-first assets.
  • Lead blog content creation for the US market by owning the editorial calendar; writing, editing, and publishing high-quality, SEO-friendly content; and partnering closely with the SEO Manager on topic planning, keyword strategy, content structure, and publishing cadence.
  • Collaborate on long-form content initiatives such as ebooks, whitepapers, guides, and pillar content by supporting content strategy, research, writing, and promotion across channels.
  • Monitor, engage with, and respond to online communities to foster meaningful conversations that support lead generation and sales.
  • Develop and expand community and influencer outreach by identifying and managing partnerships that grow reach, credibility, and engagement.
  • Track, analyze, and report on performance metrics across social, blog, and content initiatives, using insights to continuously refine strategy.
  • Collaborate closely with Sales and GTM/Product Marketing teams to align messaging, support campaigns, and monitor how Tractian is positioned in the market.
  • Contribute to the development and growth of the marketing department by bringing new ideas, testing new formats, and helping define best practices for social and content at Tractian.

Requirements

  • Proven experience in social media marketing, content marketing, or digital media, ideally in B2B or tech environments.
  • Strong understanding of SEO-driven content strategy and how social, blog, and long-form content work together.
  • Hands-on experience with social media platforms (LinkedIn, X/Twitter, Reddit, Instagram, YouTube, etc.) and analytics tools.
  • Excellent writing and editing skills, with experience producing both short-form and long-form content for US audiences.
  • Strong communication and presentation skills, with the ability to collaborate cross-functionally.
  • Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
  • Positive, proactive mindset with strong ownership and accountability.
Benefits
  • Competitive Salary
  • Premium Medical, Dental, and Vision Coverage
  • Paid Time Off (PTO): 15 Days
  • 401(k) Retirement Plan
  • Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach.
  • Gympass Membership - Access a wide range of gyms and training programs.
  • Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities.
  • Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
social media marketingcontent marketingSEO-driven content strategywritingeditinganalyticscontent creationcommunity outreachlead generationperformance metrics
Soft skills
communicationpresentationcollaborationorganizationdetail-orientedproject managementproactive mindsetownershipaccountability