Marketing Lead

Tracksuit

Marketing Lead responsible for building the Tracksuit brand and generating pipeline in the UK market. Leading marketing efforts and collaborating with global teams for execution.

Posted 6/23/2026full-timeLondon • 🇬🇧 United KingdomSeniorWebsite

About the role

Key responsibilities & impact

Act as the marketing lead for the United Kingdom, accountable for pipeline generation, brand growth, and market impact in partnership with UK Sales and the CMO.
Develop and evolve the regional marketing approach for the UK, grounded in global strategy.
Identify growth opportunities, competitive dynamics, and emerging customer needs in the UK, with a focus on the mid-market.
Represent the voice of the UK market back to the global team.
Increase awareness, credibility, and preference for Tracksuit among UK marketers, agencies, and brand leaders.
Carve out a distinct position against established incumbents, leaning into what makes Tracksuit genuinely different and better for the UK market.
Represent Tracksuit externally through events, customer engagement, partnerships, media relationships, and industry communities.
Build relationships with influential marketers, agencies, and ecosystem players, and become a trusted, visible presence for Tracksuit in the UK.
Take global campaigns and Centres of Excellence output and adapt them to maximise relevance and impact in the UK.
Run local UK campaigns from idea through execution and measurement, much of it hands on.
Coordinate across paid, owned, earned, events, partnerships, and sales activation channels, drawing on central resources where it makes sense.
Build and run partner marketing in the UK: turn agencies, platforms, and ecosystem partners into distribution and co-marketing multipliers.
Align marketing priorities with pipeline goals, key accounts, and expansion opportunities.
Support major customer moments and strategic growth initiatives in the market.
Start as the marketing engine for the UK yourself, working lean and resourceful through agencies, contractors, and central support.
Establish the structure, systems, and operating rhythms that will let UK marketing scale.

Requirements

What you’ll need

8–10+ years of marketing experience, ideally with a mix of B2B and B2C.
A prolific individual contributor who is genuinely energised by doing the work, not just directing it you can run a campaign end-to-end yourself today, and you're excited by the prospect of building a team around you over time.
Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or campaign performance.
Strong commercial acumen and an understanding of how marketing drives business growth, with a track record of partnering closely with Sales.
Experience taking marketing strategy and translating it into successful, hands-on execution including adapting central or global programmes for a local market and building your own from scratch.
Capable of representing a company externally through events, partnerships, customer engagement, media, or industry relationships.
Comfortable operating in ambiguity and creating clarity and momentum in a fast growing environment, often as a team of one.
A builder mindset, with the resourcefulness to do a lot with agencies, contractors, and central support before you have headcount of your own.
Strong communication, storytelling, and stakeholder management skills.
Data driven decision making you use customer insight and market intelligence to inform your approach.

Benefits

Comp & perks

ESOP for everyone: Every Trackstar has a share in our success, from day one.
L&D budget: Your growth matters to us.
Epic Tracksuit merch: You'll get your own Tracksuit. Obviously.
High care, high performance culture: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it.
Genuine impact: You won't be a cog. You'll own an entire market at a company that's changing how the world thinks about brand.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

pipeline generationbrand growthmarket impactcampaign performancedemand generationmarketing strategycustomer engagementdata driven decision makinghands-on executionlocal market adaptation

Soft Skills

strong commercial acumencommunication skillsstorytellingstakeholder managementresourcefulnessbuilder mindsetoperating in ambiguitycreating clarityrelationship buildingteam leadership