Senior Product Marketing Manager

Tracksuit

Senior Product Marketing Manager for data storytelling and methodology at a branding startup. Leading launch strategies and equipping teams with positioning and messaging guidance.

Posted 6/23/2026full-timeAuckland • 🇳🇿 New ZealandSenior💰 A$140,000 - A$180,000 per yearWebsite

About the role

Key responsibilities & impact

Owning our data and methodology story end to end: own Tracksuit's positioning and messaging on methodology and data quality to demonstrate rigour without the complexity that’s inherent in the market research industry.
Leading go-to-market for launches: working within our narrative-led approach, you'll own the launch strategy, positioning, messaging, content development and cross-functional coordination needed to land data and methodology launches well.
Owning how customers experience our data across the lifecycle: design the content, frameworks and programmes that help customers trust and defend our data inside their own organisations.
Equipping our go-to-market teams: giving Sales, Customer Success, partnerships and marketing the positioning, proof points, objection handling and training they need to hold their own in technical conversations.

Requirements

What you’ll need

You have 7+ years in marketing, with at least 3 in product marketing.
You've owned a technically complex positioning area end to end before, from research through to enablement.
You can build genuine fluency in an unfamiliar domain and form a clear, defensible point of view on it.
You have strong research instincts, both qualitative and quantitative, including the ability to design research that answers a real positioning question.
You're a sharp communicator, in writing and out loud, with a knack for making a technical story feel simple without dumbing it down.
You think analytically and strategically, and you can turn market signals into positioning recommendations.
You're confident partnering with Product and representing the customer view back into the roadmap.
You prioritise ruthlessly across multiple workstreams, work well independently, and stay calm in ambiguity.
You’re a kind, curious human with a growth mindset to try new things, which matters given how fast we're growing.

Benefits

Comp & perks

Compensation: competitive market-rate remuneration, reviewed regularly with a strong focus on fairness and transparency.
Employee Share Option Program (ESOP): so that everyone on the team shares in Tracksuit's success.
Health and wellbeing: annual wellness bonus, access to EAP (employee assistance programme), and generous annual leave.
Parental benefits: paid parental leave and support for a smooth return to work.
Learning and development: annual L&D budget plus opportunities for growth, mentorship and exposure.
Flexible working: office-first culture with flexibility to support balance and performance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingdata qualitycontent developmentresearch designpositioning strategycross-functional coordinationobjection handlinganalytical thinkingstrategic thinkingmarket signals analysis

Soft Skills

communicationfluency in unfamiliar domainsindependent workcalmness in ambiguitycuriositygrowth mindsetcustomer advocacycollaborationtrainingprioritization