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About the role
Key responsibilities & impact- Own marketing outcomes for the US market
- Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact.
- Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership.
- Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs.
- Balance short-term revenue goals with long-term brand building.
- Represent the voice of the US market inside Tracksuit and influence company-wide priorities.
- Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders.
- Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities.
- Build relationships with influential marketers, agencies, partners, and ecosystem players.
- Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market.
- Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth.
- Adapt global campaigns to maximise relevance and impact in the US market.
- Lead regional marketing initiatives from strategy through execution and measurement.
- Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels.
- Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes.
- Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships.
- Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions.
- Establish the structure, systems, and operating rhythms required to scale marketing in the US.
- Build business cases for additional resources when needed.
- Hire, develop, and lead team members as the market grows.
- Create repeatable frameworks and playbooks that can be leveraged across regions.
Requirements
What you’ll need- 8–15+ years of marketing experience: ideally with a mix of B2B and B2C.
- Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion.
- Strong commercial acumen: and a deep understanding of how marketing drives business growth.
- Experience developing marketing strategy: and translating it into successful execution.
- Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships.
- Strong leadership potential: and the ability to influence across functions and levels of seniority.
- Data-driven decision making: you use customer insight and market intelligence to inform your approach.
Benefits
Comp & perks- ESOP for everyone. Every Trackstar has a share in our success, from day one.
- L&D budget: Your growth matters to us.
- Epic Tracksuit merch: You'll get your own Tracksuit. Obviously.
- High care, high performance culture: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it.
- Genuine impact: You won't be a cog. You'll own an entire market at a company that's changing how the world thinks about brand.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategydemand generationpipeline creationbrand growthmarket expansiondata-driven decision makingcustomer insightmarket intelligenceintegrated marketing programmescommercial acumen
Soft Skills
leadershipinfluencerelationship buildingcommunicationstrategic thinkingcollaborationadaptabilityproblem-solvingteam developmentfeedback management