Growth Marketing Manager, Organic

Tracksuit

Growth Marketing Manager for Tracksuit, responsible for organic growth and website optimization strategies. Leading SEO, CRO, and AI-powered discoverability efforts.

Posted 5/5/2026full-timeSydney • 🇦🇺 AustraliaMid-LevelSenior💰 A$108,000 - A$130,000 per yearWebsite

About the role

Key responsibilities & impact

Owning the website experience and driving CRO — taking end-to-end ownership of website strategy, UX, content hierarchy, and technical performance.
Building and executing SEO strategy for sustainable organic growth — owning Tracksuit's organic search presence across ANZ, US, and UK markets.
Establishing Tracksuit's presence in AI-powered search (AEO) — building our citation strategy across AI platforms including ChatGPT, Perplexity, and Claude.
Driving experimentation discipline and translating insight into action — designing and running experiments across organic channels, using data from GA4, HubSpot, and product usage to uncover funnel bottlenecks and growth opportunities.

Requirements

What you’ll need

You have 4+ years in growth marketing, SEO, or digital marketing — ideally in a B2B SaaS environment where you had to earn every lead.
You have strong technical fluency in SEO — site architecture, schema, crawlability, link equity — and can direct agencies and developer resources effectively.
You have a proven track record of optimising websites for conversion: you've run A/B tests, improved funnel metrics, and you can show the results.
You're a builder, not just an optimiser — you've built from scratch or fixed what's broken, and you're energised by ambiguity rather than slowed by it.
You have a commercial mindset — you connect experiments and tactics directly to pipeline and revenue, not just traffic vanity metrics.
You work independently, prioritise ruthlessly, and ship fast.
Bonus points if you have:
Experience with AEO or optimising for AI-generated search results.
Familiarity with B2B SaaS buying journeys and consideration-stage content.
Experience at a company in the $20M–$100M ARR stage.

Benefits

Comp & perks

Compensation: Competitive market rate remuneration, reviewed regularly with a strong focus on fairness and transparency.
Employee Share Option Program (ESOP): So that everyone on the team shares in Tracksuit's success.
Health & wellbeing: Annual wellness bonus, access to EAP, and generous annual leave.
Parental benefits: Paid parental leave and support for a smooth return to work.
Learning & development: Annual L&D budget plus opportunities for growth, mentorship, and exposure.
Flexible working: Office-first culture with flexibility to support balance and performance.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOCROA/B testingsite architectureschemacrawlabilitylink equitydata analysisgrowth marketingdigital marketing

Soft Skills

independent workprioritizationadaptabilitycommercial mindsetproblem-solvingleadershipcommunicationcreativitystrategic thinkingexecution