Tracksuit

Chief Marketing Officer

Tracksuit

full-time

Posted on:

Location Type: Hybrid

Location: Auckland • 🇳🇿 New Zealand

Visit company website
✨ AI Apply
Apply

Salary

💰 NZ$340,000 - NZ$385,000 per year

Job Level

Lead

About the role

  • You will be a highly visible ambassador for Tracksuit: speaking, writing and representing us publicly.
  • Being a thought leader on brand, marketing and measurement.
  • Own Tracksuit’s global brand strategy, positioning, and creative direction - protecting and evolving our voice to ensure every touchpoint feels distinctly “Tracksuit.”
  • Accountable for planning cycles, operational excellence and scaling processes and cross functional rituals.
  • Build strong strategic relationships in the ecosystem.
  • Lead integrated, data informed campaigns that turn awareness into high quality demand, building a world class demand engine in partnership with Sales and Product.
  • Grow our global reputation and community through authentic PR, community, events, and distinctive storytelling that reflect our energy and purpose.
  • Transform product value customer insights into powerful narratives that drive adoption, advocacy and customer obsession.
  • Build scalable marketing systems, automation, and analytics frameworks that help us measure what matters and continually improve.
  • Champion responsible AI adoption within marketing, building fluency and confidence in how technology can enhance creativity, productivity, and insight, without losing our human centred approach.
  • Contribute as a member of the ELT, shaping our global strategy, aligning teams across markets, and role modelling authentic, values led leadership.

Requirements

  • A senior marketing leader, with at least 10 years of Product & Brand marketing experience.
  • You have deep experience scaling global B2B or SaaS brands.
  • Equally comfortable shaping brand strategy, creative leadership, and performance analytics.
  • A builder of diverse, high-performing, and inspired teams. Creating an environment grounded in high care, high performance and genuine human connection
  • A natural storyteller who understands the power of brand, community, and advocacy.
  • A track record and confidence in uplifting team capabilities utilising AI and embedding AI as part of your strategy
  • Grounded, optimistic, and excited about building something meaningful with purpose and pace.
Benefits
  • Compensation: Competitive market-rate salaries. We’ve also got a fully transparent compensation framework, so everything’s out in the open.
  • Equity: Every Trackstar gets a slice of the pie through our ESOP program.
  • Wellbeing perks: 6 weeks paid leave, an annual wellness bonus, and access to top tier EAP services.
  • Parental support: 12 weeks paid parental leave for all parents, extra support for IVF, and a phased return to work.
  • Flex where it counts: We’re office-first, with stunning hubs in Auckland, NYC, London, and Sydney.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand strategymarketing measurementdata informed campaignsperformance analyticsscalable marketing systemsautomationanalytics frameworksAI adoptionstorytellingcommunity building
Soft skills
leadershipstrategic relationship buildingteam buildinghigh performancehuman connectionstorytellingoptimismcreativitycommunicationcollaboration