Product Marketing Manager

Trackforce Valiant + TrackTik

Product Marketing Manager leading go-to-market for Trackforce’s physical security workforce SaaS platforms. Launching releases, shaping buyer messaging, enabling sales, and driving product adoption and revenue.

Posted 8/4/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $140,000 - $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS product marketing with a focus on go-to-market strategies, launch execution, and cross-functional collaboration. Proficient in utilizing data to inform decisions and enhance product positioning and messaging.

Highest-signal resume keywords

B2B SaaS Product MarketingLaunch ExecutionCross-Functional LeadershipData-Informed Decision MakingPendo In-App Guidance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentSales EnablementKPI TrackingVoice-of-Customer Research

Soft Skills

Exceptional Writing SkillsInfluential Leadership

Industry Keywords

Go-To-Market StrategyLaunch PlansCustomer SuccessAdoption TrackingMarket Insights

About the role

Key responsibilities & impact

Build differentiated positioning and messaging for distinct security buyers, from guard company operators to corporate security directors
Own end-to-end launch execution, including launch plans, assets, cross-functional readiness, and post-launch results
Equip Sales and Customer Success with enablement materials, including decks, demos, battlecards, and objection handling
Track adoption and launch performance, partnering on Pendo in-app guidance and KPIs
Run voice-of-customer research to validate messaging and feed insights back to Product
Own go-to-market for the TrackTik, GuardTek, and Silvertrac product portfolio
Serve as the voice of the product in the market and the voice of the market inside Product
Lead wave-based release launches from roadmap translation through positioning, messaging, sales enablement, adoption, and revenue outcomes

Requirements

What you’ll need

5+ years in B2B SaaS product marketing
Proven track record owning launches from messaging through adoption
Exceptional writing skills
Ability to lead cross-functional initiatives through influence
Comfort with a fast release cadence
Ability to make data-informed go-to-market decisions
Experience with Pendo in-app guidance and KPIs

Benefits

Comp & perks

Fully remote & flexible work
Open Time Off (OTO) policy
Medical, dental & vision coverage
Health Savings Account (HSA)
Life, AD&D & disability insurance
401(k) with company match
Wellness & mental health support
Travel assistance & global support
Employee referral program
Competitive base + bonus