Trackforce Valiant + TrackTik

Vice President – Marketing

Trackforce Valiant + TrackTik

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Texas • United States

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Job Level

Lead

About the role

  • Architect and evolve a global demand generation framework that accelerates qualified pipeline creation and revenue growth across MM and Enterprise segments.
  • Lead, mentor, and scale a high-performing team across digital, ABM, campaign, content, and marketing operations disciplines.
  • Partner with the CEO, CRO, CCO, and VP Product Management to define investment priorities, pipeline targets, and integrated GTM plans.
  • Own the global content strategy and resources, establishing a content engine that delivers persona-targeted, funnel-aligned assets including thought leadership, white papers, customer stories, product explainers, and executive briefings.
  • Build a content center of excellence to ensure message consistency across regions, products, and buyer stages.
  • Partner closely with Product Management and Product Marketing to translate product innovation and use cases into compelling content and demand programs.
  • Drive integrated, multi-touch campaigns across CSOs, CFOs, and Operations leaders in both Guarding Services and Corporate Security segments.
  • Deploy account-based marketing (ABM) strategies for top enterprise targets using intent data, personalized journeys, and buying-group orchestration.
  • Implement scalable lead scoring, routing, and handoff models in collaboration with RevOps to maximize velocity and conversion.
  • Oversee all digital performance marketing — SEO, SEM, paid social, retargeting, and programmatic — to ensure optimal CAC efficiency and ROI.

Requirements

  • 10+ years of progressive B2B SaaS demand generation experience, including at least 3–5 years in a VP or senior-director role.
  • Proven success scaling demand engines in Enterprise and Mid-Market SaaS environments.
  • Deep expertise in ABM, content strategy, intent data, digital performance marketing, and pipeline analytics.
  • Demonstrated partnership with Product and Sales to influence go-to-market strategy and product adoption.
  • Strong operational command of HubSpot, Salesforce, and attribution tools (e.g., Bizible, 6sense, Demandbase).
  • Track record of achieving 3–5x pipeline coverage and measurable CAC efficiency improvements.
  • Bachelor’s degree required; MBA or advanced degree preferred.
Benefits
  • Hybrid work model
  • Paid vacation & paid sick leave
  • Private medical healthcare
  • Group life insurance
  • Employee savings plans
  • Reimbursement for glasses or contact lenses
  • Free Calm Premium subscription
  • Employee referral bonus
  • Paid volunteer day
  • Recognition programs & wellbeing initiatives
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationaccount-based marketingcontent strategydigital performance marketingpipeline analyticslead scoringcampaign managementSEOSEMretargeting
Soft Skills
leadershipmentoringcollaborationstrategic planningcommunicationoperational commandinfluencingteam scalingpartnershipmessage consistency
Certifications
Bachelor's degreeMBAadvanced degree