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Director of Sales
Tracker ProductsSales Director responsible for pipeline and revenue growth in a Christian-owned cloud software company. Leading sales execution, improving performance, and partnering with the CEO on strategic opportunities.
Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Drive overall pipeline health, revenue performance, and sales execution across the team without carrying an individual quota
- Serve as the primary sales leader and trusted resource for guidance throughout the sales process
- Participate in discovery calls, demos, strategic customer conversations, and deal reviews as needed
- Lead select enterprise and strategic deals in partnership with the CEO
- Reinforce accountability, execution discipline, and consistency across the sales organization
- Define and enforce clear qualification criteria (MQL → SQL → Opportunity)
- Ensure all opportunities meet defined standards (problem, fit, next step)
- Maintain accurate pipeline stages, close dates, and deal values
- Lead and support SDR-driven outbound pipeline generation efforts
- Develop target account strategies and outreach frameworks
- Improve conversion from outreach to qualified opportunities
- Own pipeline progression, deal execution, and sales process consistency across the organization
- Improve overall win rates, deal velocity, forecast accuracy, and revenue predictability
- Use data and reporting insights to identify issues, trends, and improvement opportunities
- Establish measurable sales performance standards and accountability metrics
- Partner with Marketing and RevOps to improve ICP targeting, messaging, CRM accuracy, and pipeline quality
- Coach and develop SDRs and Account Executives on qualification, demos, deal strategy, and execution
- Establish clear expectations, accountability standards, and performance metrics across the team
- Create a high-accountability, execution-focused sales culture aligned with company growth objectives
Requirements
What you’ll need- 6–8 years of B2B SaaS sales experience
- 2+ years leading or coaching sales teams
- Experience in a player/coach sales leadership role
- Proven success personally carrying quota while managing team performance
- Strong outbound and pipeline-building experience in low-inbound environments
- Experience operating in growth-stage or early-stage companies
- Strong forecasting, qualification, and pipeline management discipline
Benefits
Comp & perks- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B SaaS salespipeline managementforecastingqualification criteriaoutbound pipeline generationsales executiondeal strategydata analysisperformance metricsaccount strategies
Soft Skills
leadershipcoachingaccountabilityexecution disciplinecommunicationstrategic thinkingcollaborationproblem-solvingadaptabilitymentoring