VP, RevOps Technology – Enablement

Trace3

VP of Revenue Technology and Enablement leading centralized Revenue Operations at Trace3. Responsible for enhancing seller experience and managing the GTM tech stack throughout the organization.

Posted 6/13/2026full-timeRemote • Texas • 🇺🇸 United StatesLead💰 $250,000 - $350,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end seller experience: identify friction points and bottlenecks across the GTM workflow, from lead to close to renewal, and drive systematic elimination of non-selling time
Set the prioritization roadmap for architecture, tooling, and process improvements; decide what gets built, what gets bought, and what gets integrated
Be accountable for whether changes actually stick: new tools, new motions, and new processes are only valuable if reps adopt them — you own adoption, not just delivery
Partner with regional sales leaders and frontline reps to surface pain points and translate them into a backlog of improvements the team can execute
Own the GTM system architecture: design the integration map across CRM (NetSuite), quoting (ConnectWise), pricing guidance, MoneyMap, and the broader RevTech stack
Lead GTM Engineers who build and automate workflows across the sales motion — lead-to-close, renewal-to-expansion, deal registration, pipeline automation — and prototype new RevOps capabilities
Oversee the GTM Tooling team: CRM administration and configuration, data engineer responsible for customer data quality and master data integrity, and day-to-day management of the RevOps tech stack
Own build-vs.-buy decisions for every component of the GTM tech stack; document rationale and maintain the integration roadmap
Sequence technology investments behind the data foundation: instrument against existing systems first, integrate second
Design and deliver seller onboarding, training, and certification programs in partnership with HR; reduce new rep ramp time from 20+ months toward a 12 to 18 month target
Develop and deploy sales play collateral in partnership with Marketing; ensure plays are not just published but adopted — embedded in rep workflows, tracked, and iterated based on performance data
Drive partner and ecosystem enablement in coordination with Marketing and Partner Management; embed co-sell motions in seller workflows
Own the enablement measurement framework: track play utilization, onboarding completion, certification rates, and rep confidence scores — and connect them to pipeline and win rate outcomes
Lead Trace3's AI-enabled seller productivity roadmap: AI-generated account briefs, automated proposal drafting, next-best-action prompts, and propensity-driven territory planning
Own the Win Room and deal monitoring capability: track live deal progress against playbook benchmarks, surface at-risk pipeline before deals slip, and create intervention mechanisms for sales leadership
Partner with IT and the product/engineering function on foundational data and platform decisions that enable AI-powered commercial use cases
Identify, prototype, and hand off new RevOps capabilities — moving from innovation to operational ownership at a cadence the business can absorb
Own change management for every new tool, process, or GTM motion RevOps introduces; work in partnership with HR and the enterprise change management function where relevant
Build the measurement infrastructure to track adoption — not deployment — of every significant initiative the RevOps function delivers
Serve as the voice of the seller inside RevOps: ensure that the function builds for field reality, not internal convenience

Requirements

What you’ll need

10+ years of progressive experience in revenue technology, sales operations, sales enablement, or GTM engineering, with at least 3 years in a senior leadership role owning a multi-functional team
Demonstrated track record owning the GTM tech stack in a complex, multi-segment B2B business: CRM administration, workflow automation, integration architecture, and tool selection and deployment
Hands-on experience leading enablement as a performance function — not just content production; can connect onboarding design, sales play deployment, and training programs to measurable field outcomes
Experience owning or closely partnering on engineering and automation work: comfortable directing GTM engineers and architects building workflow automation, CRM customization, and data pipelines
Strong change management instincts: has led technology and process rollouts in environments where adoption was the hard problem, not deployment
Data-literate: comfortable defining data requirements, working with data engineers, and holding the team accountable to data quality as a prerequisite for analytics and AI use cases
Background in technology distribution, VAR, or systems integration — understands the complexity of a multi-vendor, channel-intensive GTM motion and the tooling demands it creates
Experience building or leading an AI-enabled seller productivity program: next-best-action, automated content generation, propensity scoring, or deal risk detection
Familiarity with NetSuite or ConnectWise as CRM and quoting systems of record; Salesforce experience is relevant but NetSuite fluency accelerates time-to-impact
Experience leading a Win Room, deal desk, or pipeline risk management capability
Exposure to product management disciplines: backlog prioritization, requirements documentation, sprint management, and build-vs.-buy decision frameworks

Benefits

Comp & perks

Comprehensive medical, dental and vision plans for you and your dependents
401(k) Retirement Plan with Employer Match, 529 College Savings Plan, Health Savings Account, Life Insurance, and Long-Term Disability
Competitive Compensation
Training and development programs
Major offices stocked with snacks and beverages
Collaborative and cool culture
Work-life balance and generous paid time off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

GTM engineeringCRM administrationworkflow automationintegration architecturedata pipelinesAI-enabled seller productivitychange managementperformance measurementsales enablementpipeline risk management

Soft Skills

leadershipchange management instinctscollaborationcommunicationproblem-solvingdata literacyprioritizationadaptabilitystrategic thinkinginnovation