Traackr

Demand Generation Manager

Traackr

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $120,000 - $150,000 per year

Job Level

SeniorLead

Tech Stack

SFDCSQL

About the role

  • Own the global demand generation strategy and operating cadence, aligning targets, ICP, segments, and personas across regions.
  • Adapt and localize campaigns by region (e.g., US vs EU vs APAC), tailoring:
  • messaging and offers,
  • targeting and channel mix,
  • language and creative,
  • landing pages and nurture flows,
  • timelines and budgets,
  • maintaining one cohesive global narrative and measurement framework.
  • Take over and optimize existing GTM programs, improving performance and standardizing best-practice processes that can be reused across regions.
  • Plan and execute regional paid campaigns across LinkedIn and Google Ads, including audience strategy, creative testing, and conversion rate optimization by market.
  • Lead email marketing and nurturing programs, building regional journeys (global + localized variations) and improving MQL→SQL→pipeline conversion rates.
  • Drive regional ABM and lead generation motions for enterprise and mid-market accounts, partnering with SDR/BDR and Sales on territory plans, account lists, and SLAs.
  • Own event strategy and execution, including 2–3 self-hosted events per year in major cities such as Paris, London, and New York, plus targeted regional activations aligned to local priorities.
  • Partner with Content and Product Marketing to develop the right assets for each market and persona (CMO, VP/Director Influencer Marketing, eCommerce, practitioners), including localized versions where needed.
  • Operationalize measurement and reporting globally, ensuring clean regional attribution and pipeline tracking in Salesforce and marketing/email platforms.
  • Report on performance by region, delivering insights and recommendations on spend efficiency, conversion rates, pipeline impact, and ROI.

Requirements

  • 7+ experience leading demand generation functions within B2B SaaS organizations.
  • Proven track record of developing and executing demand generation programs for businesses operating in both the U.S. and EMEA markets.
  • Strong leadership abilities, with a proven track record of inspiring teams and fostering career growth.
  • Ability to roll up sleeves and take ownership of both strategy and execution.
  • Expertise in developing, executing, and measuring data-driven demand generation programs.
  • Strong analytical skills to track program effectiveness and optimize marketing spend.
  • Experience working closely with sales development teams to drive high-quality lead generation and pipeline growth.
  • Deep understanding of content marketing and product marketing alignment to support demand generation goals.
  • Exceptional project management skills and keen attention to detail.
  • Proficiency with marketing automation platforms (e.g., Pardot, Salesforce.com, Qualified) and CRM systems.
  • Experience marketing to marketers, especially in the beauty, fashion, and lifestyle sectors, is a plus.
  • Deep knowledge of demand generation best practices, digital marketing, and B2B SaaS marketing strategies.
  • Strong understanding of budgeting, policy creation, and procedural development for marketing infrastructure.
  • French language skills are a plus but not required.
Benefits
  • Competitive Salary
  • Remote Work Options with Hybrid Flexibility and Home Office Set-Up Stipend
  • Coworking Office Subscription for Collaborative Spaces
  • Comprehensive Health, Dental, and Life Insurance Coverage for You and Your Dependents*
  • Open Vacation Policy and Flexible Holiday Schedule to Suit Your Needs
  • Paid Parental Leave to Support Quality Time with Your Loved Ones
  • Career Development, including Internal and External Training Opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationdata-driven marketingconversion rate optimizationemail marketingaccount-based marketing (ABM)project managementcontent marketingproduct marketinglead generationpipeline tracking
Soft skills
leadershipanalytical skillsattention to detailownershipteam inspirationcollaborationstrategic thinkingcommunicationadaptabilitycreativity