Key Account Manager – DACH, AVA

TP Vision

Key Account Manager responsible for growing Philips AV products in the DACH region. Manage strategic retail partnerships and develop account plans from strategy to execution.

Posted 5/19/2026full-timeHamburg • 🇩🇪 GermanyLeadWebsite

About the role

Key responsibilities & impact

Manage and develop strategic key accounts across the DACH region
Drive sales growth and profitability for the AVA product portfolio
Develop and execute account plans aligned with regional business objectives
Build long-term relationships with retailers, distributors, and channel partners
Identify new business opportunities and expand distribution channels
Negotiate annual agreements, pricing, promotions, and commercial terms
Monitor sales performance, forecast demand, and ensure accurate pipeline management
Collaborate closely with marketing, product management, supply chain, and finance teams
Ensure excellent in-store and online product visibility and activation
Analyze market trends, competitor activities, and customer needs to define winning strategies
Track KPIs and implement corrective actions where necessary
Represent the voice of the customer internally and drive customer-centric initiatives
Support product launches, phase-in/phase-out activities, and portfolio optimization
Ensure compliance with financial agreements and payment terms

Requirements

What you’ll need

Minimum 5 years of experience in Key Account Management or B2B sales
Experience within consumer electronics, audio, accessories, or related industries preferred
Strong commercial mindset with a proven track record of delivering sales growth
Excellent negotiation, communication, and presentation skills
Strong analytical and forecasting capabilities
Ability to manage multiple stakeholders in a fast-paced international environment
Entrepreneurial attitude with hands-on mentality
Fluent in German and English
Strong understanding of retail and distribution dynamics within the DACH market
Experience working with major retail and e-commerce partners is a strong advantage

Benefits

Comp & perks

A challenging and international role within a fast-growing business unit
Opportunity to work with globally recognized brands including Philips
Entrepreneurial and dynamic company culture with short decision-making lines
Competitive salary and attractive bonus structure
Hybrid working model and flexible work environment
Career growth opportunities within an international organization
A chance to make a direct impact on the growth of the AVA business in Europe

ATS Keywords

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Hard Skills & Tools

Key Account ManagementB2B salesSales growthForecastingNegotiationMarket analysisKPI trackingProduct launchesPortfolio optimizationCommercial terms

Soft Skills

CommunicationPresentationAnalytical skillsStakeholder managementEntrepreneurial attitudeHands-on mentalityRelationship buildingCustomer-centric initiativesCollaborationStrategic thinking