Head of Marketing

TourAxis

Head of Marketing responsible for shaping travel marketing strategies at TourAxis. Leading B2C initiatives with a focus on brand and digital performance.

Posted 5/11/2026full-timeCape Town • 🇿🇦 South AfricaLeadWebsite

About the role

Key responsibilities & impact

Own end-to-end marketing strategy across all TourAxis brands
Ensure alignment between brand, performance, product, and sales activity
Own the marketing budget and demonstrate clear ROI across all channels
Define and project brand positioning, tone of voice, and visual identity
Own the full-funnel digital acquisition strategy across various channels
Lead, mentor, and develop a high-performing marketing team

Requirements

What you’ll need

Currently a CMO, Head of Marketing, or Marketing Director
At least 5 years at the senior level
Demonstrated commercial impact and growth acceleration
Experience in end-to-end marketing strategies across multiple brands
Strong knowledge in brand, digital, performance marketing, inbound demand generation, customer advocacy, and long-term customer value creation

Benefits

Comp & perks

Relocation support if based outside Cape Town
International travel benefits

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

end-to-end marketing strategydigital acquisition strategyperformance marketinginbound demand generationcustomer advocacylong-term customer value creation

Soft Skills

leadershipmentoringteam developmentstrategic alignment