Product Marketing Manager – Growth & Monetisation, Launchpad

Tothemoon

Product Marketing Manager responsible for scaling growth and monetisation engine for creator-driven token Launchpad. Focusing on user acquisition, funnel optimisation, and positioning.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the core revenue driver: trading commissions generated by Launchpad tokens
Increase trading volume
Build and optimise the core loop: token creation → audience growth → engagement → trading → revenue
Drive acquisition across creators (token issuers) and participants (traders, followers)
Scale channels: KOLs, affiliates, communities, partnerships, paid and organic
Lead go-to-market strategy for Launchpad and key token launches
Design high-conversion launch mechanics
Identify drop-offs and improve conversion across all stages
Define and evolve Launchpad positioning as a content-driven token growth platform

Requirements

What you’ll need

3+ years in product marketing, growth, or go-to-market roles
Experience in crypto, trading, or fintech
Strong understanding of user behaviour, funnels, and growth mechanics
Ability to combine creativity (campaigns, messaging) with data (metrics, experiments)
Experience with creator ecosystems, marketplaces, or community-driven products is a plus

Benefits

Comp & perks

Up to 28 days of paid holiday
Flexible schedule
Commitment to professional development and career advancement
Results-focused working environment
Equal opportunity employer dedicated to diversity and fairness

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggrowth marketinggo-to-market strategyuser behaviour analysisfunnel optimizationdata analysiscampaign designconversion rate optimizationtoken creationaudience engagement

Soft Skills

creativitystrategic thinkinganalytical skillscommunicationleadershipcollaborationproblem-solvingadaptabilityproject managementrelationship building