Product Marketing Manager – Growth & Monetisation

Tothemoon

Product Marketing Manager needed to scale a creator-driven growth engine for tokens. Join Tothemoon to drive user acquisition and optimize trading activities.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the core revenue driver: trading commissions generated by Launchpad tokens
Increase trading volume
Build and optimise the core loop: token creation → audience growth → engagement → trading → revenue
Drive acquisition across both sides of the ecosystem: creators (token issuers, content-driven users) participants (traders, followers, communities)
Scale channels: KOLs, affiliates, communities, partnerships, paid and organic
Build growth loops and viral mechanics to support organic expansion
Lead go-to-market strategy for Launchpad and key token launches
Design high-conversion launch mechanics (early access, discovery, social hype, incentives)
Ensure each launch maximises attention, participation, and trading activity
Identify drop-offs and improve conversion across all stages
Turn user engagement into measurable trading behaviour
Define and evolve Launchpad positioning as a content-driven token growth platform
Translate complex mechanics into clear, compelling, high-converting messaging
Ensure consistency across all user touchpoints

Requirements

What you’ll need

3+ years in product marketing, growth, or go-to-market roles
Experience in crypto, trading, or fintech
Strong understanding of user behaviour, funnels, and growth mechanics
Ability to combine creativity (campaigns, messaging) with data (metrics, experiments)
Experience with creator ecosystems, marketplaces, or community-driven products is a plus

Benefits

Comp & perks

Enjoy up to 28 days of paid holiday
Flexible schedule
Results-focused working environment
Commitment to professional development and career advancement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketinggrowth marketinggo-to-market strategyuser engagementconversion optimizationdata analysiscampaign developmentmessagingtoken creationtrading mechanics

Soft Skills

creativityanalytical thinkingcommunicationleadershipstrategic thinkingproblem-solvingcollaborationadaptabilityattention to detailuser-centric mindset